Get All Access for $5/mo

UPCRED Raises INR3.3 Crore In Pre-Seed Funding Funds will be utilized to develop products and prepare the platform for market launch

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

Creator marketing platform, UPCRED, on Wednesday announced to have raised INR 3.3 crore in a pre-Seed round from angel investors including entrepreneur Syed Firdous Hussain and Gayatri Nikkam. Funds will be utilized to develop products and prepare the platform for market launch.

"We want to power the creator ecosystem forward with our technological innovation coupled with a deep understanding of the advertising and creator landscape. With our holistic approach, we want our platform to be used by brands to advertise, engage and manage creators easily," said Sanjay Choudhary, co-founder, UPCRED.

"With 2022 touted as the Year of Creators, we believe UPCRED is going to be at the forefront of the Creator Economy. We believe that the products we are building will empower millions of creators. We are excited to be a part of their journey and the vision of UPCRED," said Syed Firdous Hussain and Gayatri Nikkam in a joint statement.

UPCRED, co-founded by Sanjay Choudhary, a computer science graduate who has previously worked with startups such as Shuttl and Workex, Dharmpal Chaudhary, a software engineer who has worked with various well-known brands like AirAsia, WorkIndia, Yelow.AI, and Aditya Bhattacharjee, who prior to joining UPCRED worked as a producer, model, and full-time actor. UPCRED aspires to be a part of this new tech wave and is striving to make sure that its platform becomes the go-to spot for brands and creators all around the world. UPCRED aims to democratise creator marketing through unified tech-based models.
Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
News and Trends

Dee Piping Goes Public: Announces Initial Public Offering

Dee Development Engineers Limited, commonly known as 'Dee Piping,' has announced its transition into a public limited company.

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

News and Trends

Unifi Capital Launches Two New Funds at GIFT City

Rangoli India Fund and G20 Portfolio are the two new funds launched by Unifi Capital, via its subsidiary UIML in GIFT City, to expand international investment opportunities.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Culture

I've Grown a High-Performing Team in Just 2 Years — Here's are 5 Growth Strategies I Learned

A team's strength lies in its people's individual skills and how they synergistically come together.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.