Visa Announces $100 Million GenAI Fund The investments will be carried out by its global corporate investment arm, Visa Ventures.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Freepik

Visa, a global leader in payments, on Monday announced the launch of its new USD 100 million generative AI ventures initiative. The company's initiative will invest in start-ups and players developing generative AI technologies and applications for commerce and payments.

"While much of generative AI so far has been focused on tasks and content creation, this technology will soon not only reshape how we live and work, but it will also meaningfully change commerce in ways we need to understand," said Jack Forestell, Chief Product and Strategy Officer, Visa Inc.

Visa calls itself a pioneer when it comes to the use of AI models in payments three decades ago, resulting in maximizing value and security across the ecosystem. The investments will be carried out by its global corporate investment arm, Visa Ventures.

"With generative AI's potential to be one of the most transformative technologies of our time, we are excited to expand our focus to invest in some of the most innovative and disruptive venture-backed startups building across generative AI, commerce and payments," said David Rolf, Head of Visa Ventures, Visa Inc.

Paromita Gupta

Entrepreneur Staff

Freelancer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Here's How Scaling a Business Really Works (It's Not What You Think)

Scaling isn't just about growth. It's about reinvention.

Business News

IBM Replaced Hundreds of HR Workers With AI, According to Its CEO

IBM CEO Arvind Krishna said the move led to more hiring in other areas.

News and Trends

SALT Raises Undisclosed Amount In Pre-Seed Funding

The funds will be used for market research, marketing innovation, and product development

News and Trends

National Technology Day 2025: Agentic AI – India's Next Tech Frontier?

For Agentic AI to truly thrive, experts say that businesses must embrace more than just technological upgrades

News and Trends

Welspun to Invest INR 2,400 Crore in Sintex; Targets 5% Share Pipes Market by 2030

While continuing to grow in the premium water tank segment, which sees around 12 per cent growth, the company is realigning capacity to reduce freight costs and expand its reach, particularly in tier II and III cities.