Why this company Remains The #1 Choice For Small Business Design Needs With its intuitive and familiar interface that mirrors the layout of many tools across Adobe's Creative Cloud Suite, Adobe Express has solidified its position as the number one choice in professional design software.

Want professional-grade design results without having to spend hours upskilling and learning how to use convoluted graphic design software? Want to develop highly-presentable branded assets for your small business without having to bear the brunt of external graphic design consultancy fees? Enter Adobe Express.

With its intuitive and familiar interface that mirrors the layout of many tools across Adobe's Creative Cloud Suite, Adobe Express has solidified its position as the number one choice in professional design software, giving small business owners an unmatched platform that brings both affordability and top-tier creative results. The difference between Adobe Express and other highly technical Adobe Creative Cloud tools like Photoshop? Adobe Express is totally free to use!

Adobe Express offers complete design ownership without the demanding learning curve or rising outsourcing costs that other routes require. With Adobe Express, small businesses can produce attractive visual content from their ideas to create polished logos, social media posts, posters, invoices, and more.

Thanks to Adobe Express' intuitive drag-and-drop tools, customizable templates, and vast resource library, companies of all sizes can now easily create authentic content that reflects their brand voice – and all without needing to brief expensive design agencies in the process.

Let's dive deeper into why many Indian entrepreneurs and small business owners are now making the switch to Adobe Express.

Intuitive User Interfaces

Even first-time users can navigate the Express platform effortlessly because of its clean layout, which enables them to locate all required tools quickly. With simple navigation buttons and icons, users can quickly upload images, alter text settings, and move design elements through the platform's drag-and-drop feature which streamlines the design process into a few easy actions.

Adobe Express also provides smart suggestions during the design process to support users in maintaining cohesive, unified designs. Some of these smart suggestions include recommending adjustments to layouts as well as appropriate color schemes and font combinations that adhere to design best practices.

And for even more added practicality, the Express platform's real-time preview function shows you instant results of how your designs will look in different mediums, including social media posts like Instagram posts and print media (i.e. poster designs in A4, A3, etc. sizing). This immediate feedback system guarantees that your content aligns with your ideal format, saving you from making time-intensive edits or adjustments.

All-In-One Editing

Adobe Express combines image editing, text customization, video animation, and layout management into one platform which lets you create and refine designs without needing multiple tools. Within the Adobe Express platform, you have complete control over images through cropping, resizing, color adjustments, filter application,s and more, while text customization is available through various font choices and sizes as well as effect options.

Basically, Adobe Express promotes ease of use with simple mechanisms for stacking items together and positioning elements accurately within your design. With just a few clicks you can modify the transparency of text or graphics and organize the layers and component alignment.

The design workspace lets you animate text and images and merge clips for dynamic content and the background removal tool enables rapid isolation of subjects, delivering professional quality edits in seconds. All up, Adobe Express has found a way to maintain the accuracy of the layering functionality in Photoshop and other design apps whilst still making sure users can access different elements without actually even having to switch from layer to layer.

Brand Kit Features

The brand kit lets you apply your brand colors and fonts to designs rapidly without needing to adjust settings manually every time you start a new project. With brand kits, users can store their brand-related elements, like logos, color schemes and fonts directly on the platform so you can select them when needed and keep all your brand assets in theme! Users can modify the tool's setting to organize their brand kit according to different project types like seasonal promotions or specific projects.

The brand kit feature enables team members to work together more effectively by giving them easy access to your company's brand assets via Express' cloud storage. By showing assets based on the most recently used, your team members can also rest assured knowing they're using the most up-to-date versions of all your different logo and graphics designs. which makes certain that all users use the most updated logos, fonts and colors.

Pro tip: to use Adobe Express' brand kit features, we highly recommend grabbing yourself a Teams membership which includes template locking, generative AI credits that are renewed monthly, and access to even more templates and images across Adobe's full library of digital assets.

Expansive Template Libraries

We've briefly touched upon the fact that Adobe Express can be used for designing basically anything from social media posts to physical posters – but the list doesn't end there. Thanks to the expansive collection of templates and formatting on Adobe Express, you can use this nifty design app to create business cards, birthday cards, eBooks and eCards, stickers, graphs and charts, and even animated videos, Instagram reels and stories, and a wide range of other different types of video content.

Express' template libraries are also super well-defined, making it easy to find the perfect template for whatever project you're working on for the day. With categories including social media, content creation, event promotion and seasonal campaigns, Express users can select and customize their templates by adding pages from other templates as well, ensuring you have all the resources on-hand to make these designs your very own.

Users can then customize these templates by editing text, color, images and other design elements to match their company's brand identity. Basically, when you use Adobe Express, you can benefit from a diverse collection of templates that range from basic design for fast edits to complex layouts suitable for advanced projects, enabling you to create anything from simple, static promotional materials to advanced rich media marketing assets.

Access to Adobe Stock Images

Another benefit of using Adobe Express is being able to maintain access to Adobe Stock, Adobe's large stock photo library. From high-quality photos to vector graphics, Adobe Stock gives users immediate access to millions of premium royalty-free images along with illustrations and graphics. This regularly updated built-in library enables businesses to select from numerous assets for business-specific visuals and seasonal themes so small business owners can access professional content whenever they need it.

Adobe Stock's library differs from third-party stock services because it provides professional visuals at no extra cost or licensing issues. Yes, there are some premium images you can only use with a paid Adobe account, but there are still thousands of free-to-use Stock images that can help elevate your brand assets.

Small business owners can also effortlessly customise assets through intuitive search functionality that enables finding perfect matches based on keywords, themes or color palettes. Smart recommendations also streamline asset discovery for businesses, minimizing search time.

All in all, small business owners receive the benefit of knowing Adobe Stock holds all content to professional quality standards which results in polished materials that fit their brand for social media use and marketing initiatives.

Generative AI Prompting

What if you can't find the right image in Adobe Stock to complement your design? Then just generate an image yourself using Adobe Express' generative AI tools, designed to streamline ideation and creation even further.

With Adobe's AI text-to-image tools, users can create distinct images and design elements along with text effects by simply entering a text prompt. This feature kicks in the door for small businesses to create premium personalized visuals in a matter of seconds.

The AI-powered text-to-image application allows users to produce original artwork without the need for stock photos. The text effects generator uses artificial intelligence to apply specialized styling to text which turns simple typography into vibrant graphics complete with customized textures, shadows and depth effects.

The AI-assisted background remover and photo editor features also enable users to isolate subjects from images and enhance details in real-time. AI technology performs these selected removals or element adjustment tasks automatically which makes the design process even faster.

Invoice Design Tools

Adobe Express makes it easy for small businesses to produce professional branded invoices through their straightforward design process. Users can adjust layouts and incorporate logos through customizable templates while selecting brand-aligned colors with ease. The intuitive design tools enable rapid, simple edits that ensure consistency in invoices throughout all client communications.

Business professionals can ensure their invoices display payment terms, itemized services, and contact information in a polished and professional way. Offering an easy-to-use solution that converts the invoicing process into a smooth experience and improves client communication.

Take Ownership of your Brand Assets with Adobe Express

Maintaining a professional image doesn't need to come with an additional expense for your small business. With Adobe Express, you can take total control over your company's design needs without the need for any upskilling. This freedom of movement lets small business owners focus on what matters to them the most: growing their business.

From its all-encompassing editing capabilities, expansive template libraries and generative AI prompting to its thoughtful brand kits features and tailored Teams membership plans to accommodate SMEs, Adobe Express is the ultimate design tool for busy entrepreneurs and small business owners. Its superior adaptability enables small businesses to stand toe-to-toe with major players by maintaining their distinctive identity through consistent and quality design solutions.

Ready to transform your company's design process? Then tap into your creative possibilities with Adobe Express today.