Windo Raises $1.5 Million In Pre-Series A Funding The company plans to use the fund to focus on product development and also expand in a few countries apart from India

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Windo, a Bengaluru-based social commerce focused technology platform for individual and small-sized sellers, has raised $1.5 million in pre-Series A round led by Unicorn India Ventures. The round also witnessed the participation of CapriGlobal, Aravind Sanka (Rapido), K Ganesh (Portea) among others. The company plans to use the fund to focus on product development and also expand in a few countries apart from India.

"The funding that we have raised is a big step towards realizing our mission to help SMB owners and solopreneurs in taking their business online and growing. We believe our unique approach to the problem will help us win in this space even amidst a seemingly crowded space. We have included new features in the app which is being well received from many of our users already," said Silus Reddy, CEO and co-founder, Windo.

Last year, the social commerce platform witnessed 150 per cent growth in their active users. The app, currently stands at two lakh downloads with users spanning across more than 140 countries. It boasts of 50,000 monthly active users. Currently, a host to more than one lakh online shops. Windo is targeting an ARR of $1 million in the next 12 months, claimed by the company in a statement.

"The global social commerce market is blooming. We have seen a huge wave of small and midsize D2C brands take to social media platforms to establish their businesses. With the expansion, there is a rapidly growing need for platforms that can support social commerce entrepreneurs since even the internet-savvy business owners find it hard to create and manage an online website. At Unicorn, we believe that Windo's unique mobile-first approach supports this growth in the social commerce market," said Sparsh Kumar, senior investment associate, Unicorn India Ventures.

Founded in 2020 by Rakesh Vaddadi and Silus Reddy, Windo helps solopreneurs, influencers, small and midsize businesses set up their online stores in minutes and promises to be the CTO of these businesses.

As per market reports, the India's social commerce market is expected to grow 71.5 per cent in 2022 and is predicted that GMV of the market will reach $8258.8 million in 2022. By 2028, this amount is expected to reach $1,43,583.3 million.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'First Piece of Advice I Gave My Kids About Money': Kevin O'Leary Says You Can Be a Millionaire on a $65,000 Salary. Here's How.

"Shark Tank" investor Kevin O'Leary said he gives his children the same advice he tells his social media followers: "Don't buy crap you don't need."

News and Trends

Reliance Retail Launches FMCG Brand 'Independence' In Gujarat

Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials

Growing a Business

4 Surprising Patent Myths That Could Cost You Big — What You Need to Know Now

Think patents are just legal jargon or a guaranteed payday? Discover the surprising truths behind common U.S. patent myths and what you really need to know before you file.

Business News

Here's How Much a Typical Microsoft Employee Makes in a Year

Data from thousands of new federal filings shows how much Microsoft is paying its employees, from software engineers to product designers.

Business News

The 2025 Business Guide to Using Reddit Effectively

Reddit isn't new, but its influence is exploding.