You can be on Entrepreneur’s cover!

Be the Hero of Your Own Story: Tray Rush's Journey to Building a Big Social Media and Business Empire How a Family Man Became a YouTube Star and Built a Successful Business While Staying True to Himself

By Liam Keeney

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Tray Rush

Tray Rush's story is a shining example of genuine passion, resilience, and the belief in staying true to oneself in the world of social media and business. He went from a simple beginning to reaching the top, showing how important it is to stick to your values. Let's dive into Tray Rush's inspiring journey, looking at the strategies, challenges, and victories that helped him build a huge social media and business empire.

Tray's story starts with family. Meeting his wife, Keshia, led to a partnership that changed their lives. Together, they began sharing their life of love, family, and adventure on YouTube, documenting how they raise their three kids. Their honest and relatable content quickly became popular worldwide.

Tray shares, "Our journey highlights the strength found in love and authenticity. We never imagined our family's story would resonate with so many people, but witnessing our impact has been incredible. This experience has taught us the importance of staying motivated and understanding our 'why.' It's this deep sense of purpose that keeps us going during challenging times. Knowing why you're doing what you're doing—whether it's to spread love, share real-life experiences, or to break free from financial struggles and ensure our family's well-being—can be a powerful motivator and a beacon of light when the path ahead seems difficult."

As their social media followers neared 20 million across platforms, and their YouTube views hit over 7 billion, Tray found himself leading a new digital wave. Unlike some influencers who chase fame and money, Tray focused on being authentic. He says, "Being true to myself and my values has been my guiding light. I think being genuine is the best way to connect with your audience."

As Tray's influence grew, he saw a chance to make a big positive impact by starting his own businesses. He thought of ideas that matched his values and his audience's needs, leading to several successful businesses.

Discussing his entrepreneurial journey, Tray explains, "Becoming an entrepreneur was always in my intention. I spent nearly a decade at the forefront of our family business, which was my first real dive into entrepreneurship. This era was instrumental in building a solid foundation and honing the leadership skills necessary to steer a business. After we had established a strong base, I decided to broaden my entrepreneurial pursuits. This transition wasn't about leaving the family business behind; rather, I continued to play a key role, maintaining our operations while simultaneously branching into areas fueled by my personal passions and visions. It was about using the stable platform we had developed together to confidently explore new business opportunities."

One of his ventures is Life Unlimited, an app designed to assist users with manifestation, affirmations, expert advice, and goal setting. Tray elaborates, "Life Unlimited is about empowering people to live their best lives and realize their dreams. It provides the tools for individuals to craft the life they envision for themselves. Additionally, the app is a resource for overcoming personal challenges like depression, anxiety, and confidence issues. It's not just about achieving goals; it's about overcoming the barriers that hold people back, offering support and strategies to navigate through life's ups and downs."

Another venture is Tray Rush Coaching, which offers personalized mentoring for content creators and businesses aiming to expand their social media presence. Tray reflects, "With Tray Rush Coaching, I have the opportunity to share my knowledge and assist others in achieving their goals. It's incredibly rewarding to witness my clients' success and know that I've contributed to their journey."

Through it all, Tray's dedication to being genuine, ethical, and making a positive difference stands out. With each new business, he inspires millions to embrace their true selves and be the heroes of their own stories. Tray puts it perfectly, "Being your own hero isn't just about success—it's about being true to yourself and making a positive difference in the world, for you and your family. Sometimes, you realize no one else will save you. My life changed when I decided to take control and save myself."


More about Tray Rush:

Business News

Adobe's Firefly Image Generator Was Partially Trained on AI Images From Midjourney, Other Rivals

Adobe gave bonus payments to people who contributed to the Adobe Stock database to train its AI, even those who submitted AI-generated images.


What the C-Suite Needs to Know About the True Power of Earned Media

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.

Business News

X Is Suddenly Prohibiting Users From Hiding Their Blue Checkmarks

Earlier this month, X gave blue checkmarks to accounts with over 2,500 verified users — regardless of whether or not they opted in.

Business Solutions

Get an Extra 20% Off the Price of Microsoft Office for Mac or Windows Through April 16

Boost your productivity with special pricing on these proven products.

Business Solutions

Skip the Business Equipment, Get Faxing and Scanning for Life for Just $60

Why spend money on equipment that will take up unnecessary space, when the same things can be done with your mobile devices?

Growing a Business

5 Ways to Maximize Your Returns at Live Conferences

Industry conferences can make or break your business, but careful planning is required to guarantee a return on your investment.