The Girl With Beauty and Wit The outspoken feminist in India, Billi Maasi Aka Kusha Kapila talks about her journey from being a writer to an internet sensation and more

By Puneet Kapani

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Kusha Kapila

Famous for sketches that take digs at the country's rich, the digital star and content creator Kusha Kapila has become one of the top creators keeping the internet entertained during the lockdown. Best known for playing characters like Billi Maasi, she has over a million followers on Instagram.

Kusha's content is hilarious yet nuanced and manage to take on challenging conversations about the many issues women face in India. Being constantly in touch with those interacting with her work, the internet sensation has had several learnings. We got in conversation with Kusha Kapila on what it means to be an influencer in India, served with a side of her endearing personality.

Larger than her own self is the persona created by an eloquent, contained and sharp woman who was once an aspiring journalist—Kapila rose from the writing desk at iDiva to become a talent that is now recognised by her many comic alter egos. She was born on September 19, 1989, in the capital city of New Delhi. Kusha first began working as a fashion journalist. After working in the fashion industry for half a decade, she became a part of a popular digital content platform. With her colleague Dolly Singh, who is another popular Instagram influencer in her own right, her series of sketches that parodied girls from South Delhi became popular with time and Kusha climbed the social media ladder of fame. From Karan Johar to the Ambanis, Kapila is known to anyone staying abreast with what's relevant in the country's pop culture scene.

Puneet Kapani

Former Features Editor

Puneet Kapani, former features editor for Entrepreneur India, is self-driven and passionate about happenings and nuances of the world. She writes on lifestyle, gadgets, beauty, wellness, entertainment and technology updates around the globe. She has previously worked with L’Officiel India magazine, FHM Magazine and Times Internet. 

Catch a glimpse of her work at @PuneetKapani on LinkedIn and @puneetkapani on Instagram.

Related Topics


The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Business News

IKEA Price Increases Are Going Viral — Here's How Much Your Favorite Couch Costs Now: 'Inflation Is Crazy'

A video with a customer complaining about "inflation" and "corporate greed" has racked up over 1.3 million views on TikTok.


7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Business News

Elon Musk Sues ChatGPT-Maker OpenAI, Accuses the Company of Working to 'Maximize Profits For Microsoft, Rather Than For the Benefit of Humanity'

Musk claims that OpenAI's partnership with Microsoft threatens its original mission as outlined in a founder's agreement.