Are You Ready To Start Up Or Not? Harnessing The Power Of Influence

By Ritu Kochar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unveiling his product that can harness 'the power of influence', Media Guru Satish Raju launched his latest venture titled 'Influencia' at our Entrepreneur India Annual Convention 2016. Introducing the concept of thought leadership in media Raju's 'Influencia' is all for people just starting out, startups and brands. You get a chance to grow within the community and have a look at where you stand and then plan your growth accordingly. Influencia wants to help those who want to explore whether you're ready to startup or not.

Influencia was conceptualized with the thought that the influencers play a very important role in the decision making process, right from the old days to the modern digital age. In an era, where content has become powerful, its important to leverage it in a manner which best benefits the content creator, the brand and the end user.

As a part of the launch, Influencia also announced a competition, "#MyStartupidea' especially for the bloggers. By participating in this contest bloggers can let their imagination and creativity run wild, it could be an idea that they have always dreamt of but never gave it a thought or a sheer stroke of genius that could be the next game changer. #MyStartupIdea will give a platform to express your thoughts in the most creative manner. The only criterion is that the idea has to be innovative and not borrowed from an existing business model.

Wavy Line
Ritu Kochar

Former Staff, Entrepreneur India

Ritu used to work as a Feature writer for Entrepreneur India.

Related Topics

Lifestyle

Surprise Attack: Ashneer Grover Returns To Television With Roadies

Ashneer Grover, the former managing director and co-founder of BharatPe, caused quite the stir among his fans over the weekend when the promo video of Roadies 19 was released.

Productivity

6 Ways Successful Entrepreneurs Manage Their Time and Achieve a Work-Life Balance

Maintaining a healthy work-life balance as an entrepreneur is not a luxury; it's a necessity.

Leadership

4 Lessons from the GOAT MS Dhoni

MS Dhoni is by far one of the most influential sportspersons and captains. He has been a role model for many in sports, professionalism, personality, leadership and more. His journey is nothing short of inspiring as he hailed from a middle-class family and worked his way to the top. There are several lessons to take away from his journey.

Branding

3 Reasons Your Audience Isn't Buying From You (Even If They Love You)

Spoiler alert: It's not because your story is too boring or your audience doesn't care.

Starting a Business

How Dairy Farming Made Me a Better Tech Entrepreneur

Here's how working on a dairy farm contributed to my success as a technology entrepreneur.

Marketing

8 Ways to Improve Your Online Presence in 2023

A robust online presence is crucial to the success of your business.