Get All Access for $5/mo

Junkies On a High Coolberg founders on building India's first zero alcohol beverage company

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Coolberg Beverages Pvt. Ltd.

PANKAJ ASWANI (30); YASHIKA KESWANI (29) CO-FOUNDERS, COOLBERG

Coolberg has been successfully building the category of Non-Alcoholic Beers over the last few years. Founders Pankaj Aswani and Yashika Keswani were exploring alternative options to existing Cola drinks. Drinks that are premium, trendy, and can become part of millennial's lifestyles led to this Non-Alcoholic Beer's origination. As India's first Non-Alcoholic Beer it offers a variety of flavours from Original Beer Malt taste to sweet Cranberry, Ginger, Peach, etc. So far, the brand has served roughly over 2 to 3 million end users. Coolberg retails in around 25000 outlets in India making it an essential part of the lifestyle of consumers.

In 2019, the brand secured its Series-A round of investment from Singapore Based RB Investments, India VC firm India Quotient and few other individual investors. Going forward, it is looking to raise the Series B round in year 2021. Talking about building a brand in the time of the pandemic, Aswani says, "2020 started with a big bang for us, and numbers were going great in first two months. Covid brought the shop to a complete halt for two months. Our team was quite resilient and passed the phase with a strong mindset. We recovered faster than expected as one of our major sectors HoReCa was impacted significantly. The team shifted the focus on supermarkets and grocery stores which helped us to survive the pandemic and come to stability gradually." As they start to expand in 2021 again, they are still a little away from break-even right now and aiming to achieve profitability in a year or two. Concluding the conversation on a high note, Aswani says, "We are now working towards increasing our brand coverage to at least 50,000 outlets as part of our next milestone."

(This article was first published in the February 2021 issue of Entrepreneur Magazine. To subscribe, click here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

News and Trends

"45% of All Ongoing Hydropower Projects in India are Ours": Patel Engineering

Patel Engineering reported a turnover of INR 4,400 crore in the last fiscal year, with a projected 10 per cent growth for the current year.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.