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How EdTech Is The Next Big Sector Understand the Education Sector and how to be on the top of the trend in the educational sector

By Atul Kulshrestha

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To enter into the EdTech Landscape, every entrepreneur takes hold of some new goals other than the prior ones. Indeed, being an entrepreneur, stepping into the EdTech Industry isn't easy. There come across many stages in the way where prospects of the education sector, customers' selection, and marketplace transform and grant the learning opportunities for Entrepreneurs for the future. Here are a few aspects that make EdTech, the next Big Sector of Business & Education—

Understand the Education Sector

EdTech provides an in-depth analysis of the education sector so as to understand the immediate needs of both the students and the teachers. Indeed, the education sector is today running at the same pace as the Internet keeping in mind the customized interests of students with education going tech-friendly and students going tech-smarter. Today, students-teachers collaborate through sharing screens, adding peers, making online notes in minutes. If this is not a bigger accomplishment in the literacy sector, then what is?

Stay on top of EdTech Trends

To lose out on the latest EdTech trends is not an option for an entrepreneur which is why EdTech Landscape is something available to study and gain more experience. It is significant because dissimilarity to the trend creates an age of difference in the context of tech-knowledge. The motive can be fulfilled by building a foundation, reassessing technology standards and integration models, and progress innovation. In simple words, EdTech creates an outstanding platform for Entrepreneurs around the world to acquire knowledge and take bigger risks to accomplish.

Create Engaging and Unique Products

User-engagement is the primary source to accomplish your product when it comes to EdTech. Alongside, "uniqueness" of the product helps it come into the spotlight in the marketplace. Make sure, that product grabs the attention of the students & teachers & users around the globe. Keep the product focused on learning and progress. On the part of the instructor, innovation stands out as an essential ingredient here.

Keep vision and end goal in mind

As an Entrepreneur, what must be done is "do whatever it takes, don't give up." Giving the assurance of accomplished goal and overcome the current challenge, taste success while figuring out how to fulfil the final goal. Undoubtedly, with every step of success and change in the technology trend, the vision may change, however, the final goal cannot. Pick up every Technology trend to E-Learn and utilize the same to pace towards the completion of End Goal.

Understand the customer and its fear of change

Fear of change exists when technology detects the need of the user's willingness in the marketplace. An entrepreneur's job is not only to present technology for effective products in the market but also ensure that it corresponds to the needs of customers. Fluctuating Demand & Supply of products in the market could be consequences of external environment changes. These changes could be based on customers' finding new ways of comfort, easy products' access and so on. Make sure, the product is presentable to the customer with maximum benefit and minimum give away (cost).

Smart advertising

Advertising is important for any product if it is important to be seen by the users as well as the competitors. No matter how ground-breaking the product is if it is not in the spotlight and does not grab the attention of the audience, it is not worth it! Exploiting the power of magazines, web pages, social media sites, and digital marketing is valued. There are not social media platforms and real-time platforms where users have no reach. Advertising brings users and the product closer and connects them on the basis of needs and affordability.

Atul Kulshrestha

Founder, Chairman & Managing Director Extramarks Education

Atul Kulshrestha is the Founder, Chairman and Managing Director of Extramarks Education. More than a decade ago, he conceived the thought of integrating cutting edge technology in the teaching-learning process, and thus was born Extramarks – India’s leading digital learning solutions provider, which is also making ripples in the global ed-tech space.

Kulshrestha is a Chartered Accountant with a meritorious academic record. From a very early stage in his career, he developed a special interest in understanding the latest technology of the day. He is passionate about digital learning and personalization of education and regularly writes and speaks on the same on many forums. He is also actively involved in philanthropic engagements. He is a patron of Rajasthan Netra HeenSeva Sangh (Rajasthan Blind Association), an organization serving visually impaired students and working towards making them self-reliant and independent. Kulshrestha is a voracious reader, along with being an ardent music and cinema lover.

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