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Driver's New Best Friend Avneesh Agrawal shares how his venture, Netradyne, with the implementation of Artificial Intelligence (AI), Machine Learning and Edge Computing, is altering safety measures in driving

By Madhurima Roy

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Netradyne, with the implementation of Artificial Intelligence (AI), Machine Learning and Edge Computing, is altering safety measures in driving. "It knows how the driver is driving, tells you when you feel distracted, falling asleep and everything else. It is pretty much like another human sitting next to the driver to guide," says Avneesh Agrawal, Founder & CEO. Netradyne also keeps an eye on potential collisions. Fleet Management, the specialty of Netradyne, involves two branches of transportation safety – Collision Warning and Route Management. Be it assisting tired drivers after a day of hard work in long drives or any scenario that might lead to an accident, Netradyne will be sitting next to you to combat these life-threatening moments.

"While collision warning assists drivers in their long drives, drivers getting distracted or drowsy, there is a fair share of chance where the driver will be in a collision. This helps drivers from the safety point of view," explains Teja Gudena, Vice President Engineering of Netradyne. "We give 200 milliseconds to the drivers to make decisions in situations like this and can avoid collision. Fleet safety is ensured in situations like this. It optimizes a lot of things," he elaborates.

The second point is route management. Netradyne technology will not only show the drivers the fastest route, but will also help them pick the safer ones. "With the route management, drivers will get real-time data that will direct the drivers to choose a safer route or the ones that are not blocked," Gudena explains.
With its domestic market operating well in India, the company wants to focus more on the US market. Netradyne is also eyeing Korea and Japan.

(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)

Madhurima Roy

Senior Correspondent, Entrepreneur India

A journalist for more than 4 years, I have been covering businesses & start-ups, technology and business leaders. While writing is my only language, I also indulge in dancing, painting,.. and anything creative!
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