Here's Zomato's Quirky Twist to the infamous Panama Paper Leaks Zomato's PR and social media teams have really stepped up their humour level with such a clever pun!

By Rustam Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Zomato

Cashing on the pun-ny Panama leaks, Zomato has launched a new section on its website for the extremely rich. Zomato has always cashed in on public news and hot viral topics to publicize its work and food options, instead of just classical food delivery and classifieds of menus like it's expected to. This is some great marketing and PR strategy adopted by Zomato to change the monotony of teasing its customer database by bombarding negligible discounts every now and then at specific hours when their hunger would be peaking.

The page greets you with the category saying "Panama Peppers". The category of restaurants states

"The Most Expensive Restaurants in Town (You Need To Be Super $$$ To Dine At)"

The page contains about ten places, with an average cost being Rs. 6000 for two people. No wonder, the restaurants go exactly as advertised – you really do not need to be super $$$ to dine here!

I'm surprised how they've not managed to offend the establishments by now by blantantly accusing its customer database to be people with hidden black money, even if that may be true. Perhaps we have finally matured as a society to take a good joke with a pinch of salt!

Check out the page at: https://www.zomato.com/ncr/panama-peppers

What do you think of the pun? Did it crack you up? Let us know in the comments on our official Facebook page Entrepreneur India

Rustam Singh

Sub-Editor- Entrepreneur.com

Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

Related Topics

News and Trends

Travel and Lifestyle Brand Mokobara Raises INR 100 Cr in Series B Led by Peak XV Partners

Bengaluru-based luggage brand Mokobara aims to use the raised funds to expedite retail and global expansions in FY24.

Living

This 'Clairvoyant' Thought Exercise Can Help You Make the Right Choice in Just Seconds, Says Google's Former Chief Decision Scientist

Cassie Kozyrkov, leader in decision intelligence and CEO of Data Scientific, delves into effective decision-making and its role amid the rapid advancement of AI.

Data & Recovery

Cyber Threats Are More Prevalent Than Ever — So Don't Leave Your Business Exposed. Here's How to Protect It.

Traditional risk management often fails to adequately address the unique challenges faced by modern businesses. If you're still utilizing a one-size-fits-all approach, it's time for an approach as distinctive as your business.

News and Trends

Nvidia Becomes World's Third Largest Company

This positions Nvidia only third behind tech giants such as Microsoft and Apple

Business News

Klarna Says Its AI Assistant Does the Work of 700 People. The Company Laid Off the Same Number of Employees 2 Years Ago.

The AI bot has taken on 75% of Klarna's customer service chats, or about 2.3 million conversations, within a month of launch.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.