Hike Takes HikeLand Out Of Early Preview With Ad-free Ludo And Upgraded Home UX The latest addition aims to create more ways for users to hangout online while hanging out offline continues to remain challenging

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Indian AI-led Unicorn startup Hike on Thursday brought the mobile-first virtual world, HikeLand out of early preview with new shared experiences and upgrades across HikeLand Home and HikeMoji.

The platform saw early adoption with time spent on the app at a daily average of 50 minutes. Adding to it, conversation experiences inside HikeLand Home, it introduced ad-free Ludo for users. Adding to this, it also rolled out full-body HikeMoji on the platform along with over 40 localized elements. All this is aimed to keep people stick to the virtual space.

Launched in June 2020, HikeLand was built from the ground up keeping India in mind for a mobile-first audience, and was born out of an idea to reimagining UX (user experience) and go beyond the decade-old user online experiences such as messaging and feed, among others.

"The feedback on HikeLand Early Preview has been fantastic. With over 50 minutes of time spent/day, users love the new user experience and it's clear they just want more. Today, we are following through on that demand. Games have been a huge request and we're excited to launch our version of Ludo on HikeLand built around the HikeMoji where up to 4 players can play while hanging out over a voice call. Ludo on HikeLand will be completely ad-free," said Hike founder and chief executive officer Kavin Bharti Mittal, while speaking on the roll-out of the latest additions on HikeLand.

The New Delhi-based company believes the future of social lies in social niches and is scaling that future through the products it's building.

"Our users have also been chasing us for the full HikeMoji and today we're launching just that with Full Body HikeMoji that comes with its own wardrobe. Hikers will finally be able to be their funnest, most expressive self in HikeLand, and style their HikeMoji in unique ways. In addition to that, we've improved the Home UX so that all of these activities are easier to discover making the experience more engaging," Mittal added.

In August 2016, Hike became the tenth Indian startup to be valued at over $1 billion. The startup has raised over $261 million in capital from top-tier investors such as SoftBank, Tiger Global, Tencent, Foxconn, and Bharti, among others.

Wavy Line
Prabhjeet Bhatla

Former Staff

Related Topics


10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.

News and Trends

Music Streaming Platform Damroo Secures Seed Funding

The fund raised will be utilized towards platform upgradation and performance, branding and promotion, user acquisition and retention, content creation and team building and structuring

Science & Technology

How AI Is Transforming the Accounting Industry — and What the Future Will Look Like

It's time to harness the power of AI and transform bookkeeping.

Growing a Business

How to Harness the Power of Data Analytics for Business Growth

To thrive in the competitive landscape, entrepreneurs must understand and leverage the power of data analytics.

News and Trends

Togai Raises $3.1 Million Seed Funding

The funds will be used for product development and expanding into new geographies