Get All Access for $5/mo

Hike Takes HikeLand Out Of Early Preview With Ad-free Ludo And Upgraded Home UX The latest addition aims to create more ways for users to hangout online while hanging out offline continues to remain challenging

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Indian AI-led Unicorn startup Hike on Thursday brought the mobile-first virtual world, HikeLand out of early preview with new shared experiences and upgrades across HikeLand Home and HikeMoji.

The platform saw early adoption with time spent on the app at a daily average of 50 minutes. Adding to it, conversation experiences inside HikeLand Home, it introduced ad-free Ludo for users. Adding to this, it also rolled out full-body HikeMoji on the platform along with over 40 localized elements. All this is aimed to keep people stick to the virtual space.

Launched in June 2020, HikeLand was built from the ground up keeping India in mind for a mobile-first audience, and was born out of an idea to reimagining UX (user experience) and go beyond the decade-old user online experiences such as messaging and feed, among others.

"The feedback on HikeLand Early Preview has been fantastic. With over 50 minutes of time spent/day, users love the new user experience and it's clear they just want more. Today, we are following through on that demand. Games have been a huge request and we're excited to launch our version of Ludo on HikeLand built around the HikeMoji where up to 4 players can play while hanging out over a voice call. Ludo on HikeLand will be completely ad-free," said Hike founder and chief executive officer Kavin Bharti Mittal, while speaking on the roll-out of the latest additions on HikeLand.

The New Delhi-based company believes the future of social lies in social niches and is scaling that future through the products it's building.

"Our users have also been chasing us for the full HikeMoji and today we're launching just that with Full Body HikeMoji that comes with its own wardrobe. Hikers will finally be able to be their funnest, most expressive self in HikeLand, and style their HikeMoji in unique ways. In addition to that, we've improved the Home UX so that all of these activities are easier to discover making the experience more engaging," Mittal added.

In August 2016, Hike became the tenth Indian startup to be valued at over $1 billion. The startup has raised over $261 million in capital from top-tier investors such as SoftBank, Tiger Global, Tencent, Foxconn, and Bharti, among others.

Prabhjeet Bhatla

Former Staff

Science & Technology

How Generative AI Is Revolutionizing the Travel Industry

GenAI won't displace travel agents; instead, it will enhance their efficiency, enabling them to focus on crafting tailored experiences that resonate with travelers on a deeper level.

Starting a Business

5 Steps to Move Beyond Small Talk and Start the Business You've Always Dreamed of

Make your business idea a reality by following these five no-nonsense steps.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Free Webinar | July 10: How to Get Your Products Sold in Stores

Join Ross MacKay, co-founder of Daring and founder of Cadence, as he shares his expertise on successfully getting your products onto store shelves. With experience in placing products in over 40,000 stores nationwide, Ross will provide actionable insights on creating a demand-driven brand from the start.

Business News

Mark Cuban's Google Account Was Hacked By 'Sophisticated' Bad Actors

The "Shark Tank" star said someone "called and said I had an intruder and spoofed [Google's] recovery methods."


Inflation's Next Victim Is Your Freedom — Here's Why

We get it… Most people are tired of hearing the same old story about how the American Dream is dead; however, there's a different, more bleak aspect to that reality that far too few people have yet to realize.