How Artificial Intelligence Is Countering Data Protection Challenges Facing Organizations

AI technology can help enterprises in endpoint security, data privacy and against phishing, malware and ransomware attacks.

learn more about Remesh Ramachandran

By Remesh Ramachandran


Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Experts believe that artificial intelligence (AI) is the future as it has the potential to transform everything right from healthcare to space exploration. Enterprises have already started looking at ways to utilize AI to process and protect data. Some of you might have heard the term "big data'. Big data is based mainly on AI and machine learning (ML), and is not only useful in collecting data, but in data protection too.

AI In End Point Data Protection

Endpoint security has come a long way over the years right from using an anti-virus solution to using AI for data protection from cybercriminals. With the use of AI, end-point security is taken to the next level as AI can quickly detect, block and analyze attacks and perform extensive behavioral analysis. AI in endpoint data protection can provide a lot of benefits including:

  • Immediately notify when it detects any kind of unauthorized behavior from applications running in your information systems or network services.
  • Automatically blocks all kinds of suspicious websites and actions even before they get executed.
  • Analyze and automatically stop all kinds of unauthorized data transactions.
  • Monitor your sandboxes and report any kind of suspicious activity in your app data.
  • In the event of a security attack, AI combined with ML can help in quickly rolling back to the previously working and secure endpoint.
  • Quickly analyze and isolate any suspicious endpoints and data processes.

AI-Powered Data Protection Solutions

Robust data protection is a critical safeguard for enterprises to protect their data and other assets. AI tools are now available that help in providing predictive insights on data behavior using advanced AI algorithms. These tools not only help organizations in analyzing historical data and behavioral analysis, but they can also provide operational support even before the attack is carried out.

AI In Protecting Data from Phishing and Social Engineering

Effective implementation of AI-driven data security can help in quickly identifying any anomalies or suspicious links in the email. These solutions scan every email message completely including metadata, message content, links, and attachments. They check to see if the sender is blacklisted and examine the subject. Any sign of urgency or promotions is almost a warning sign for a phishing email.

Apart from the subject and the sender address, AI-driven tools check the message context as well in determining a relationship between the content and the subject as well. AI and ML play a massive role in behavioral analysis which largely helps in fighting phishing and social engineering attacks.

AI In Protection of Data from Malware/Ransomware/APTs

AI combined with ML can be put to greater use in running through large chunks of historical data to generate predictive patterns. It can be used to create a counter-attack measure whenever it detects any deviation in the patterns. Various enterprises are making use of AI to monitor user data workflows as it helps them identify and respond to attacks immediately. Using AI, enterprises can take endpoint security to the next level in:

  • Offering real-time analysis and monitoring
  • Developing intrusion-detection systems
  • Analyzing and monitoring data patterns
  • Providing extensive analysis of historical data
  • Assisting in capturing vast chunks of data from various external sources

Hence, employing AI can significantly help enterprises to get complete control and protection from malware, ransomware, and advanced persistent threats.

AI In Protecting Privacy

AI-driven data privacy and protection can largely help enterprises to identify all sensitive data and track and control all data movement within and outside the enterprise. AI with ML will play a huge role in analyzing and monitoring the risks involved for all sensitive data in the organization.

AI-driven technology can help in the protection and monitoring of all personal data to make sure that the organization is always in compliance and control with all privacy standards and guidelines.


As we've seen, AI is slowly emerging as a great ally for enterprises in data protection. Data security incidents are on the rise and AI can largely help in identifying potential threats and protect sensitive data of organizations to a great extent. While the impact of AI can be felt in every aspect of people's day to day life in the future, it certainly raises a few questions on data privacy as well. But there is a lot of research going on using AI to provide a complete security layer over your personal and critical data.

Remesh Ramachandran

CISO | Security Researcher | Ethical hacker

Remesh Ramachandran is an ethical hacker. He has solved several sophisticated cybercrime and real-world hacking cases, and has worked for the government and various other national and international agencies. Remesh is currently working as a CISO (Chief Information Security Officer) for an organisation.

Related Topics

News and Trends

Scam 2023: Inside The World Startup Convention Disaster

To many, the speaker line up for the World Startup Convention (WSC) which had been scheduled for March 24-26, 2023 at Greater Noida may have seemed too good to be true.

News and Trends

Why Government May Ban Related Party Sales Of E-commerce, Food Delivery Startups

"E-commerce companies are permitted to merely operate a pure-play marketplace i.e. a bridge between the buyer and seller and not sell any goods, even their own products on their platforms," said Praveen Khandelwal, secretary general, CAlT

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.


5 Steps to Communicate Like a Boss

Here are five tips leaders can use to improve their communication skills.


5 Leadership Lessons We Could All Learn From My Parenthood Journey

Being a parent and an entrepreneur simultaneously is challenging, but full of pure joy. These are a few lessons learned from parenthood that can be useful for any entrepreneur.