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Paradigm Shift in Parenting By Leveraging Artificial Intelligence Through the apps, parents are more sensitive towards issues pertaining to child rearing as the technology is helping them bridge the gap

By Tushar Srivastava

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The deep penetration of internet among users in India has paved way for digitization. Digital platforms are leveraging new age technologies such as AI to make lives easier and enriching. Parenting too has joined the digital/ AI bandwagon. Today there are several apps that have implemented AI to help parents nurture and groom their children. This was a much needed revolution in assisting parents to understand the needs and psychology of their children. It guides them throughout the parental journey and helps in develop a mutual understanding that results in healthy relationships within the family.


Traditionally, digital platforms provided content based offerings which included parenting tips and how to guides. Today upcoming platforms are not only restricted to offering content but are also going beyond to offer full assistance to parents throughout the parental journey. Through these chat based platforms, parents to be and parents can now manage information, restore information, get daily reminders for vaccinations and even chat with a psychologists on the platform. The app is revolutionary not only for expecting parents, but also for those who are struggling to foster positive relationships with their children when they hit puberty. During puberty the psychological and social difference in behavior often throws parents off the track. Due to this, their reactions can be unjustified which may negatively affect a kid's impressionable mind.


Back in the days less importance was given to the mental well being of a child. However today this has become a major issue and the society is taking on the challenge with a positive mindset. Today parents have become smarter in dealing with such issues as the apps are allowing them to juggle between various tedious tasks around parenting in an efficient manner. Through the apps, parents are more sensitive towards issues pertaining to child rearing as the technology is helping them bridge the gap.


Parenting or child rearing is the process of promoting and supporting the physical, emotional, social, financial, and intellectual development of a child from infancy to adulthood. Given the stresses of contemporary Indian culture, parents find it difficult to manage all responsibilities and provide proper care and attention to their children. Moreover, first time parents and expecting parents are clueless when it comes to child rearing. Early childhood is an important phase in the development of the child. This is why it is important that parents provide a good and cherished childhood. In a rapidly changing world, parenting seems subject to trends and changing styles, but the needs of child development as delineated by science remain relatively stable. In this digital world, parents are leveraging technology to enhance their relationships with children and promote an overall growth and development of their children.

Tushar Srivastava

Founder at Nurturey

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