Get All Access for $5/mo

#4 Ways Women can Leverage Network and Build Better Connections These are the ways in which women professionals and entrepreneurs can build better relationships, without spending too much time on networking

By Vertica Dvivedi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

The entrepreneurship world is predominantly male. Due to the biological role of women as mothers and nurturers, women often find themselves torn between work and family, juggling multiple priorities. As a result, business networking takes a backseat. Moreover, the age range for bearing children and nurturing a family coincides with the age range when one wishes to give the best to work and business.

These are the ways in which women professionals and entrepreneurs can build better relationships, without spending too much time on networking.

Focus on what you can give

Many people confuse leveraging of network and connections with getting what they want. This is a myopic approach, which can be detrimental in building long-term relationships. Instead, the focus should be on what you can give. Remember, you have to earn it before you ask for it. Give what you want to get.

The best persons to get support and connections when they need are the ones who have given support to others without the immediate need or anticipation of getting something back in return. However, understand the thin line between use and misuse. You cannot please everyone.

Always keep in touch with people in your network, even after your need is met. Recommend their products or services if you value their work. Connect them with people they are looking to connect with. This way you can make yourself available and visible to important connections even without being part of regular networking or evening parties like men. Use social media to your maximum advantage to become visible.

Be part of relevant business Associations

The best way to connect and network is by enrolling yourself and your business with important business associations. For instance, if you are in the business of corporate event management, you should become a member of event management associations. If you have time, it is advisable to take up a role within the association. This will give you better access to more connections. Remember, network doesn't grow by itself. Divide your time between different associations and platforms. Reach out and connect with people. It is important to stand out when you are part of groups or associations. You might be an expert at your work but in order to build outstanding business connect, subject matter expertise isn't enough. Other than knowledge, availability and affinity for people are also determining factors for people to prefer and refer your name.

Don't be a networking vampire

It is necessary to build connections but not at the cost of others' peace of mind. Don't cling on to people to get something done. Asking for someone's handphone number in the first meeting is not a good idea at all, unless you are offering them something which they value. Others should feel comfortable around you. Give everyone space and value privacy. Don't be a networking vampire. Earn the relationship.

The best way to make your voice heard and presence counted is by doing some prepping before the networking event. Do your homework before you network. Study about what they might be interested in. Look for what you can offer and check for your common interests. Network and connect in phases. Starting the conversation with something that the other person values is a good way to go. Once connected, ensure that the person remembers the meeting with you by sending an email or message. Delaying in reconnecting might put your total effort in vain.

Find your niche and build on it

Identify your expertise and build on that. Your social profile and the message that goes out to the circles should not be confusing. Identify the main category and sub-categories of your work and work on each category to build connections around them. For instance, if you are in interior designing and, let's say, luxury is your niche and you specialize in hospitality design, let the world know you as an interior designer for luxury hospitality spaces, and not just an interior designer. This will help people contact you with clarity and you can develop connections with people whose work and requirements match your needs. One of the best ways to affirm your expertise is by becoming a speaker on the subject.

Vertica Dvivedi

Founder of Wade Asia

Vertica Dvivedi is a New Delhi-based entrepreneur and is the founder of collective platform for women in design, architecture, art and engineering, known as WADE ASIA. 

News and Trends

Noida International Airport Partners with Mahindra Logistics for Premium All-Electric Taxi Service

Passengers will have the flexibility to book rides through multiple platforms, including a dedicated mobile app, the NIA website, call centers, airport kiosks, and airline alliances. This multi-channel approach ensures 24/7 accessibility, catering to the diverse needs of travelers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Lightspeed Leads USD 40 Mn Series B Funding for SolarSquare

The company plans to use the fresh funding to expand its footprint to 50 cities, enhance its technology, hire talent, and strengthen its brand presence.

News and Trends

growX Ventures Launches Fund II with a Target Corpus of INR 400 Cr

Fund II aims to target early-stage and growth-stage investments, backing 20–24 startups in deeptech sectors. It plans to deploy INR 10 crore in seed and INR 20–30 crore in Series B rounds.

News and Trends

RapidCanvas Raises USD 16 Mn to Accelerate AI Innovation in Business Operations

The new capital will fuel the expansion of its innovative offerings and global reach.

News and Trends

K12 Techno Services Secures USD 40 Mn in Funding from Kenro Capital

The Bengaluru-based firm aims to expand aggressively, with plans to open 8–12 Orchids schools annually and onboard 100–150 schools under the Eduvate umbrella each year.