Get All Access for $5/mo

After Katrina Kaif, Alia Bhatt Bets on Nykaa Bhatt has invested an undisclosed amount in omnichannel lifestyle retailer

By Puneet Kapani

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Instagram

Bollywood actor Alia Bhatt has invested an undisclosed amount in omnichannel lifestyle retailer Nykaa through a secondary transaction. This is the second celebrity investment in Nykaa after actor Katrina Kaif's investment in the beauty retailer last year.

Commenting on the development of Bhatt joining the Nykaa investor family, Falguni Nayar, founder and CEO of Nykaa, in a statement said, "Alia and I had a very interesting conversation about how both she and Nykaa were launched in 2012. She said the three reasons she wanted to invest in Nykaa were because it has Indian roots, it is founded by a woman and Nykaa is proof that the best in India can take on the best in the world. All of us at Nykaa are delighted to welcome her as an investor in the company."

Despite the COVID-19 pandemic, Nykaa has managed to get investors on-board as it recently raised INR 100 crore ($13.6 million) from Steadview Capital increasing its valuation in the process to around $1.2 billion. It was valued at $750 million last year.

Nykaa was founded by Nayar in 2012 and has become one of India's largest beauty retailers with over 1,500 brands and the business also runs a dedicated fashion e-commerce site.

Apart from the omnichannel presence, its products are sold across 70 stores. While Nykaa Men offers beauty and grooming products, Nykaa Pro caters to all professional beauty needs with special access and offers, and Nykaa Beauty is its in-house beauty products offering cosmetics across lips, eyes, face and nails. It also has skin and body care range apart from bath and body collection, naturals and fine fragrances.

Puneet Kapani

Former Features Editor

Puneet Kapani, former features editor for Entrepreneur India, is self-driven and passionate about happenings and nuances of the world. She writes on lifestyle, gadgets, beauty, wellness, entertainment and technology updates around the globe. She has previously worked with L’Officiel India magazine, FHM Magazine and Times Internet. 

Catch a glimpse of her work at @PuneetKapani on LinkedIn and @puneetkapani on Instagram.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

Devices

Clean up Your Mac Software with This $12 Family Plan, for One Week Only

Save on a program that can optimize your company's Mac computers.

Leadership

Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Lifestyle

Here's a quick five points to decode 10 years of Kiara Advani in Bollywood

As the actress shared an emotional post on her social media while celebrating her decade-long ride as a Bollywood star, with multiple superhit films and more than 25 brand endorsements in her kitty, we look at five interesting points to encapsulate the journey of Kiara Advani.

Lifestyle

Actress Nupur Sanon breaks boundaries between fashion and business with her new brand, No Boundaries

As Bollywood actress Nupur Sanon starts her new clothing brand NoBo—No Boundaries recently, in conversation with Entrepreneur India, the young artist opens up on her childhood story that inspired her to start her journey as an entrepreneur, why fashion policing on women should stop, and how she is balancing between establishing a homegrown brand and working on her next film Noorani Chehra with Nawazuddin Siddiqui.