How E-Commerce Has Opened a Pool of Opportunities for Women Entrepreneur

The flexibility of E-Commerce and technology lets women conduct their business entirely on the internet

learn more about Ishween Anand

By Ishween Anand

Shutterstock.com

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Are women capable of working? Are women powerful than men? Can women run a business?

Women always come across these questions. Women entrepreneurs are engaged in the business due to push and pull factors which encourages them to have an independent occupation and stand on their own feet. Every women entrepreneur achieved their successful position after overcoming all the hurdles and challenges in their life. A large number of women sellers today are opting for e-tail sites to sell across a diverse range of sectors such as healthcare, home furnishing, jewellery, handicrafts and fashion apparel, among others. Minimum investments, ease of working from remote areas, global reach and the empowerment that comes in from financial independence are the primary reasons for the emergence of an online marketplace as the favourable platform for women entrepreneurs.

Role of E-commerce

E-commerce is growing at a very fast rate in India and relying on new technologies and increasing social media penetration, it has increased opportunities for women entrepreneurship in India. E-commerce is one such industry that is making the world come closer by helping buyer meet the sellers and vice versa. The flexibility of it and technology lets women entrepreneurs conduct their business entirely on the internet. It has opened new vistas of opportunity for women entrepreneurs by helping them grow phenomenally by touching the boundaries if international markets. E-commerce revolution has brought a great sense of financial independence along with creative satisfaction for women. The benefits of E-commerce for women are flexibility, working from home-no safety & family restriction issues can partially work during maternity time also.

The constant growth of e-commerce globally has seen leading women players venture into the Indian market to stimulate growth and encourage the development of e-commerce platforms. The high penetration of internet and use of social media is also playing an influential role in driving their business by reducing barriers to work across boundaries and creating flexibility around their schedule by introducing virtual workplace and digital lifestyle. Thus the culture of niche business is giving serious growth to e-commerce.

Ishween Anand

CEO & founder of Nyassa

Related Topics

News and Trends

Scam 2023: Inside The World Startup Convention Disaster

To many, the speaker line up for the World Startup Convention (WSC) which had been scheduled for March 24-26, 2023 at Greater Noida may have seemed too good to be true.

News and Trends

Why Government May Ban Related Party Sales Of E-commerce, Food Delivery Startups

"E-commerce companies are permitted to merely operate a pure-play marketplace i.e. a bridge between the buyer and seller and not sell any goods, even their own products on their platforms," said Praveen Khandelwal, secretary general, CAlT

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.

Leadership

5 Steps to Communicate Like a Boss

Here are five tips leaders can use to improve their communication skills.

Leadership

5 Insider Tips for Improving Your Confidence as a Public Speaker

Presenting publicly can be a nerve-wracking experience. Here are five key tips to help you boost your confidence.

Living

Why Embracing Your Unique Strengths and Talents Will Lead to Success

By identifying and developing one's strengths, aligning with passions, cultivating a growth mindset and positively impacting the world, individuals can unlock their full potential and create a life of abundance, passion and fulfillment.