When you find yourself and your employees traveling frequentlyto a specific locale, it may be time to consider opening a branchoffice there. That will reduce the need to travel and greatlyimprove your coverage of the remote office. For many locations,such as international markets many time zones away, a branch officemay be the only feasible way to serve a particular market.
Be careful about opening a large number of branch offices simplyto reduce travel time and costs, though. It can cost far more tostaff, lease, equip and maintain an office than to conduct numerousbusiness trips. Cost out the alternatives carefully, and onlycommit when you can find the right location, the right personneland the right price.
