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Latest Articles

How to Speak Directly to Client Interests
Clients

How to Speak Directly to Client Interests

Movements, gestures and facial expressions are indicators of how your message is being received.
4 Steps to Creating Effective Online Videos
Video Marketing

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn't have to be.
Sam DeZeeuw
How to Create Mobile-Friendly Lead Generation Forms
Make More Happen

How to Create Mobile-Friendly Lead Generation Forms

Keep it simple, and consider alternative calls-to-action.
Ann Smarty
The Role of Gender in Entrepreneurship Today (Infographic)
Infographics

The Role of Gender in Entrepreneurship Today (Infographic)

As much as people hate to admit it, gender still plays a major role in business ownership.
Rose Leadem
Debunking 'Diversity' by Amplifying Inclusion
Inspiring Your Team

Debunking 'Diversity' by Amplifying Inclusion

How do you want people to approach you and use your "open door policy"?
Mary Rezek
Top 10 Affiliate Marketing Tracking Software Platforms
Affiliate Marketing Tracking

Top 10 Affiliate Marketing Tracking Software Platforms

Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products.
Marsha Hunt
5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey
Increasing Conversions

5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey

Ask yourself, "What is the one task I can perform at each stage of your ustomers' journey that will make them more likely to buy from me?"
Danny Wong
How These Tools Will Help You Streamline and Grow Your Business
Growth Strategies

How These Tools Will Help You Streamline and Grow Your Business

From keeping track of your documents to helping you make your next deck, Jessica Abo has tips from the founder of TechSesh.
Jessica Abo
6 Mistakes to Avoid When You Make a Promotional Video
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
Zach Cutler
3 Key Questions That Will Help You Decide If Your Business Can Be Franchised
Franchise Opportunities

3 Key Questions That Will Help You Decide If Your Business Can Be Franchised

If you're not sure that franchising is for you, answering these three questions could be all you need to do to decide.
Rick Grossmann
Small Business - Big Impact

How Entrepreneurs Can Turn Trash Into Profit (Literally)

Embracing the circular economy can bring business success and appeal to customers -- and maybe even save the world.
Elizabeth Gore
How to Write a Cover Letter That Gets You an Interview
Cover letters

How to Write a Cover Letter That Gets You an Interview

Your resume might be perfect but without a proper cover letter you may not get that coveted interview.
Dan Scalco
Big Spring Savings on Moto 360 Smartwatch, SamsungTVs and Last Chance for TurboTax Discount
Daily Deals

Big Spring Savings on Moto 360 Smartwatch, SamsungTVs and Last Chance for TurboTax Discount

Don't miss out on these limited-time deals from our friends at TechBargains.
TechBargains
5 Steps to Successfully Book and Network With High-Profile Influencers on Your Podcast
Networking

5 Steps to Successfully Book and Network With High-Profile Influencers on Your Podcast

Tips to form great connections with business leaders and celebrities.
Dave Mendonca
The Identity Gap: Who You Are and Who You Want to Become
Positivity

The Identity Gap: Who You Are and Who You Want to Become

If you're not a millionaire, then turn yourself into a person who can make a million dollars.
Ben Angel
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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.