Small Business Encyclopedia

Category: Pr

Company Spokesperson

Definition: A person who represents a company, industry or cause in the media

Press Kit

Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

Press Release

Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

Public Relations

Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

Media Planning

Definition: The process of establishing the exact media vehicles to be used for advertising

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.