Small Business Encyclopedia
Category: Pr
Company Spokesperson
Definition: A person who represents a company, industry or cause in the media
Press Kit
Definition: A comprehensive package of information outlining a company's
products and services most frequently sent to members of the press
Press Release
Definition: A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
company developments
Public Relations
Definition: Using the news or business press to carry positive stories about
your company or your products; cultivating a good relationship with
local press representatives
Media Planning
Definition: The process of establishing the exact media vehicles to be used for
advertising
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About Encyclopedia
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.