Small Business Encyclopedia
Category: Pr
Company Spokesperson
Definition: A person who represents a company, industry or cause in the media
Press Kit
Definition: A comprehensive package of information outlining a company's
products and services most frequently sent to members of the press
Press Release
Definition: A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
company developments
Public Relations
Definition: Using the news or business press to carry positive stories about
your company or your products; cultivating a good relationship with
local press representatives
Media Planning
Definition: The process of establishing the exact media vehicles to be used for
advertising
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