My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

See Latest Videos

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

See Latest Articles

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

See Latest Podcasts

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Back to Encyclopedia

PR

Company Spokesperson

Definition: A person who represents a company, industry or cause in the media
Read More

Press Kit

Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press
Read More

Press Release

Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
Read More

Public Relations

Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives
Read More

Media Planning

Definition: The process of establishing the exact media vehicles to be used for advertising
Read More

Browse By

Categories
A-Z

Popular Terms

Sole Proprietorship
Pricing a Product
Competitive Analysis
Network Marketing
Partnership
Market Research

Search Encyclopedia

POPULAR ARTICLES

Optimism Over Latest U.S.-China Talks Outweighs Investor Concerns and Lifts Stocks to Moderate Gains
Entrepreneur Index

Optimism Over Latest U.S.-China Talks Outweighs Investor Concerns and Lifts Stocks to Moderate Gains

J.M. Smucker is in a Jam, but the market was buoyed by progress on trade talks.
Andrew Osterland | 3 min read
How to Build Philanthropy Into Your Budget -- Even If You're Not Google
Philanthropy

How to Build Philanthropy Into Your Budget -- Even If You're Not Google

Big-name companies like Google are doubling down on corporate philanthropy. Here's how you can follow suit, no matter what your size.
Kevin Xu | 5 min read
An Electric Truck Startup Announces a $700 Million Investment Round Led by Amazon
News and Trends

An Electric Truck Startup Announces a $700 Million Investment Round Led by Amazon

Plus, a work video communication startup raises $11 million, and an artificial intelligence company raises $4 million.
Business Rockstars | 2 min read
5 Ways to Create an Environmentally Friendly Office
Environment

5 Ways to Create an Environmentally Friendly Office

These actionable tips will bring you closer to a more mindful workplace that also saves you money.
Sophie Knowles | 5 min read