PR
Company Spokesperson
Definition: A person who represents a company, industry or cause in the media
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Press Kit
Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press
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Press Release
Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
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Public Relations
Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives
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Media Planning
Definition: The process of establishing the exact media vehicles to be used for advertising
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