Small Business Encyclopedia
Definition: A person who represents a company, industry or cause in the media
Definition: A comprehensive package of information outlining a company's
products and services most frequently sent to members of the press
Definition: A public relations announcement issued to the news media and other
targeted publications for the purpose of letting the public know of
Definition: Using the news or business press to carry positive stories about
your company or your products; cultivating a good relationship with
local press representatives
Definition: The process of establishing the exact media vehicles to be used for
Free Business Tools
Download and customize these free forms:
Keep track of critical business tasks:
Evaluate and analyze your financials:
Getting your company into publications isn't as hard as you think.
There are no shortcuts to building a solid network of engaged investors.
For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Make More Happen
If vetted correctly, interns can be a great asset for any company, especially those just starting up.
Steve Jobs. Mark Zuckerberg. Bill Gates. All dropped out. Should you follow their example?
The driving principle, more and more, is to create value as the ultimate goal, rather than profit for profit's sake.
The tale about the entrepreneur with the good idea who made millions? It's rare. Very rare.
Although the app will be gone within the coming months, Twitter will be keeping Vine's website up indefinitely.
There is no correlation between presidents and the economic status of the U.S.
Christine Johnson, president of STAR Chicago, talks about the importance of having passion for what you do.
If you don't entice the audience on stage, you'll fail miserably off stage.
Far Out Tech
This DIY doorbell gives kids all the treats they need without you ever having to leave the couch.
Before it's too late, grab your free copy now and learn the hard truth of what it really means to be a leader.
To achieve success you need to stay focused on the goals and aspirations you seek to achieve. Get started with these five steps.
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.
Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
© 2016 Entrepreneur Media, Inc.