PR

Definition: A person who represents a company, industry or cause in the media

Definition: A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

Definition: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

Definition: Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

Definition: The process of establishing the exact media vehicles to be used for advertising