Small Business Encyclopedia

Company Spokesperson

A person who represents a company, industry or cause in the media

Press Kit

A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

Press Release

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

Public Relations

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives

Media Planning

The process of establishing the exact media vehicles to be used for advertising

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