If you haven’t put together a press kit for your business, it’stime to consider it. A press kit–also called a media kit–is aprepared package of information you can send out to anyone lookingfor more information on your company. Most commonly, it’s sent tomembers of the press.
As you grow, you may come to the attention of local or nationalmedia and need a way to quickly and completely communicate keyfacts about your company. The press kit provides a simple solutionto this need. A complete press kit contains the following:
1. A brief company biography. This should be a one- ortwo-page summary of what you do and what makes you special. Itshould be a quick reference guide to your organization and includeyour full company name, address and contact information, missionstatement, organizational structure, products and services,locations, number of employees, and relevant financialinformation.
2. Short biographies of senior management. Each one willinclude full name, title, education, professional affiliations andawards, family and community involvement and awards. A paragraph ortwo per person should be sufficient.
3. A sheet of testimonials with comments from customers.You may also include awards and citations.
4. Reprints of newspaper and magazine articles, printoutsof Web sites and references to television and radio shows yourcompany has been mentioned in. Articles and media exposure lendtremendous credibility to your company.
5. Photos of products, people, facilities or otherimportant parts of your company. This will help put a face on yourcompany.
6. Something to put it all in. Make it something like apocket folder with your logo on the cover.
