Company Spokesperson
Definition:
A person who represents a company, industry or cause in the media
A spokesperson is usually a member of a company’s marketingdepartment, another company employee (the CEO or a corporatecommunications director), or a member of a public relations firmhired by the company. Their task is to present a professional”face” and consistent message for the company in mediainterviews.
A spokesperson can also be a celebrity hired to increase thevisibility or reputation of a company in the media. Additionally,industries often have spokespeople who are experts called upon bypress to represent said industry.
