Definition: A person who represents a company, industry or cause in the media .

A spokesperson is usually a member of a company's marketing department, another company employee (the CEO or a corporate communications director), or a member of a public relations firm hired by the company. Their task is to present a professional "face" and consistent message for the company in media interviews.

A spokesperson can also be a celebrity hired to increase the visibility or reputation of a company in the media. Additionally, industries often have spokespeople who are experts called upon by press to represent said industry.

My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue