Small Business Encyclopedia

Category: Starting A Business

Fictitious Name Certificate

Definition: A legal document showing the operating name of a company, as opposed to the legal name of the company. In the case of a corporation, a fictitious business name is any name other than the corporate name stated in its articles of incorporation.

Doing Business As (DBA)

Definition: The operating name of a company, as opposed to the legal name of the company. Some states require DBA or fictitious business name filings to be made for the protection of consumers conducting business with the entity.

Business Incubator

Definition: An organization designed to accelerate the growth and success of entrepreneurial companies through an array of business support resources and services that could include physical space, capital, coaching, common services, and networking connections

Business Name

Definition: The name by which people know your business. Different from your dba--which is the legal name you register for your business, this is the name you'd use to advertise and sell your products and services.

Business Opportunity

Definition: Legal definitions vary; in its simplest terms, a business opportunity is a packaged business investment that allows the buyer to begin a business. The Federal Trade Commission and 25 states regulate the concept.

Business Permits

Definition: A legal document that offers proof of compliance with certain city or state laws regulating structural appearances and safety as well as the sale of products

Pricing a Product

Definition: To establish a selling price for a product

Pricing a Service

Definition: To establish a selling price for a service

Naming a Business

Definition: The act of selecting a word or words by which your company will be known

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

Latest Articles

How to Get Started in Ecommerce for Less Than $100
Ecommerce

How to Get Started in Ecommerce for Less Than $100

Follow these four steps to save yourself a lot of time, money and headaches.
Brian Roberts
How to Get Your SEO and Content Teams to 'Play Nice' Together
Content Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

Want these toddlers to get along? Look for ways in which their two functions intersect.
Aaron Agius
What I Learned From Mentoring Startups in the World's Best Accelerators
Startups

What I Learned From Mentoring Startups in the World's Best Accelerators

Read this if you're a startup in the pre-accelerator phase.
Yoav Vilner
The Goal Standard Challenge

Here's the Secret to Propel Your Goals Forward

In a Facebook Live, productivity expert Chris Winfield shares a super simple, yet powerful trick to help you push your goals to new heights.
Andrea Huspeni
3 Ways to Stop Taking Your Most Loyal Customers for Granted
Customer Loyalty

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
Erik Huberman
Stop Using these 5 Words Now
Leadership Qualities

Stop Using these 5 Words Now

Removing these words from your everyday can help you evolve into a stronger leader.
Glenn Llopis
How to Align With Today's Expert Buyer in 9 Steps
Sales Strategies

How to Align With Today's Expert Buyer in 9 Steps

Do your homework, ask questions and establish sincerity and competence.
Frank Visgatis
5 Red Flags of a Bad Sales Deal
Sales Strategies

5 Red Flags of a Bad Sales Deal

Learn to recognize these signs before committing your company's time, energy and resources.
Gregg Schwartz
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
How to Redesign Your Life for Success and Happiness
Success Stories

How to Redesign Your Life for Success and Happiness

Unhappy In your business? Gretchen Rubin shares how to start over.
Kelsey Humphreys
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Building to Scale, 'No Experience Required'
Inspiring Your Team

Building to Scale, 'No Experience Required'

This SaaS company realized that recent grads outperformed sales pros with 10 to 15 years' experience. That prompted the company to radically transform its hiring process.
David Pachter
3 Surprising Ways to Unlock Your Creativity
Creativity

3 Surprising Ways to Unlock Your Creativity

Creativity isn't a skill, it's a state of mind.
Steven Kotler and Jamie Wheal
SpaceX Pushes Back Mars Mission Timeline
SpaceX

SpaceX Pushes Back Mars Mission Timeline

The company is aiming to launch two years later.
Nina Zipkin
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.