Sales Records

By Entrepreneur Staff

Pencil

Sales Records Definition:

The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills

Your company's sales records are quite likely to prove your most valuable marketing information source. Files of customer purchases with addresses, amounts, dates, products, payment methods, returns and other information constitute a rich trove of marketing data. You can analyze this information to find out who your best customers are, what they like the most, and what kinds of marketing approaches appeal to them most powerfully.

One of the best things about doing market research with your own records is that it's all proprietary. No one else has the same data you do, and there's no information anywhere that is more appropriate to your business. Add in the fact that market research using your sales records is economical, and it's a powerful combination. Do everything you can to capture and analyze information from your own sales.

See also "Customer Relationships."

More from Sales

Customer Relationships

The ways in which your company communicates and deals with existing customers

See full definition

Customer Service

The degree of assistance and courtesy granted those who patronize a business

See full definition

Prospecting

The search for potential customers or buyers

See full definition

Manufacturer's Representative

An independent sales agent who works on commission

See full definition

Latest Articles

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.