Back to Encyclopedia

Advertising

Advertising

Definition: To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices
Read More

Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement
Read More

Yellow Pages Advertising

Definition: line or display ads in the Yellow Pages section of your local phone book(s)
Read More

Banner Ad

Definition: A rectangular-shaped ad that typically appears at the top of website pages
Read More

Infomercial

Definition: A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth information on a product or service
Read More

Direct Response TV Advertising

Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and so on
Read More

Magazine Advertising

Definition: Print ads that run in local or national magazines
Read More

Television Advertising

Definition: Ten- to 60-second commercials on network TV stations
Read More

Radio Advertising

Definition: Commercials of various lengths that run on radio stations
Read More

Newspaper Advertising

Definition: Print ads that run in local or national, daily or weekly news publications
Read More

Online Advertising

Definition: Internet advertising whose goal it is to drive customers to your website or location(s), or to make a call regarding your products or services
Read More

Outdoor Advertising

Definition: Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
Read More

Word-of-Mouth Advertising

Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service
Read More

Popular Articles

Lifestyle

Why Being Kind to Yourself Is Key to Entrepreneurial Success

Once we silence our inner critic, we're free to live on our own terms.
Making Money

How to Make Money as a Stay-at-Home Mom

Here are some ideas for moms to earn cash from home.
Pitching Investors

Crafting a Powerful Pitch With the 3-Minute Rule

Producer, director, and author Brant Pinvidic provides insights on mistakes people make when pitching their ideas to others.
Music

Listen to Everything You Love Offline with Audials One 2020

You don't need an internet connection to stream your favorite audio.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.