Small Business Encyclopedia

Category: Advertising

Advertising

Definition: To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices

Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement

Yellow Pages Advertising

Definition: line or display ads in the Yellow Pages section of your local phone book(s)

Banner Ad

Definition: A rectangular-shaped ad that typically appears at the top of website pages

Infomercial

Definition: A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth information on a product or service

Direct Response TV Advertising

Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and so on

Magazine Advertising

Definition: Print ads that run in local or national magazines

Television Advertising

Definition: Ten- to 60-second commercials on network TV stations

Radio Advertising

Definition: Commercials of various lengths that run on radio stations

Newspaper Advertising

Definition: Print ads that run in local or national, daily or weekly news publications

Online Advertising

Definition: Internet advertising whose goal it is to drive customers to your website or location(s), or to make a call regarding your products or services

Outdoor Advertising

Definition: Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Word-of-Mouth Advertising

Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

Latest Articles

Find An Industry and Make It a Vocation
Inspiring Your Team

Find An Industry and Make It a Vocation

Chris Surdenik, CEO of Call One, says you need to hire for attitude, not aptitude.
'Snap' to It: 5 Tips to Improve Your Snapchat Marketing
Snapchat

'Snap' to It: 5 Tips to Improve Your Snapchat Marketing

Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
Tony Tie
10 New Age HR Software Solutions for 2017
Inspiring Your Team

10 New Age HR Software Solutions for 2017

Remember Toby the H.R. guy on "The Office"? He wouldn't recognize today's human resources landscape.
Peter Daisyme
How To Improve Your Workplace Diversity Using Hiring Metrics
Business Moving Forward

How To Improve Your Workplace Diversity Using Hiring Metrics

Achieve workplace diversity and equality by using workforce analytics and big data to improve your company's hiring outcomes.
Andre Lavoie
How to Close Deals Without Coming Off as Salesy
Sales

How to Close Deals Without Coming Off as Salesy

Cold calling, cold emails and sales tricks are outdated. Welcome to the new world of sales.
Andrew Medal
4 Foundational Tips for Creating a Viable Company Culture
Inspiring Your Team

4 Foundational Tips for Creating a Viable Company Culture

Think of your company culture like a house's foundation. If it's poorly designed and executed, one bad storm could cause it to crumble.
Pratik Dholakiya
Legal Marijuana Sales Surpass Viagra, Tequila and Girl Scout Cookies
Cannabis

Legal Marijuana Sales Surpass Viagra, Tequila and Girl Scout Cookies

In fairness, it pairs well with each of the three.
dispensaries.com
8 Tech Gadgets Under $250 That Will Make Your Life Easier
Business Moving Forward

8 Tech Gadgets Under $250 That Will Make Your Life Easier

Forget about self-driving cars for a moment -- can one of these affordable gadgets make an impact on your daily life now?
Adam Toren
It's Not Just Business, It's Personal: How Love Can Create a More Successful Company
Inspiring Your Team

It's Not Just Business, It's Personal: How Love Can Create a More Successful Company

Love is the surprising emotion that leaders can no longer afford to ignore.
Brian de Haaff
How to Make Money in Real Estate, Even If You're Not in the Real Estate Business
Finance

How to Make Money in Real Estate, Even If You're Not in the Real Estate Business

You can prosper in property regardless of what business you're in.
Howard S. Dvorkin
How to Get a Raise Without Asking for One
Raises

How to Get a Raise Without Asking for One

Even when it seems you're doing everything right, promotions can be few and far between.
Travis Bradberry
How This Entrepreneur Created a Premier Women's Lifestyle Website
Blogging

How This Entrepreneur Created a Premier Women's Lifestyle Website

Danielle Moss went from blogging part-time to co-founding The Everygirl.
Ximena N. Larkin
Here Are the 5 Highest Paid CEOs
CEOs

Here Are the 5 Highest Paid CEOs

According to new data, CEOs got their biggest pay raise since 2013.
Rose Leadem
5 Tips for Starting Your Own Online Publishing Company
Online Publishing

5 Tips for Starting Your Own Online Publishing Company

With good content and the help of talented writers and artists, there is nothing stopping your blog from growing into a publishing empire.
Alice Goldstein
Top 3 Reasons to Cut the Cord
Streaming TV

Top 3 Reasons to Cut the Cord

The best streaming services put the power in your hands to pay only for what you watch.
Eric Samson
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.