My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Small Business Encyclopedia

Encyclopedia Search

Category: Advertising

Advertising

Definition: To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices

Co-Op Advertising

Definition: Advertisements by retailers that include the specific mention of manufacturers, who---in turn---repay the retailers for all or part of the cost of the advertisement

Yellow Pages Advertising

Definition: line or display ads in the Yellow Pages section of your local phone book(s)

Banner Ad

Definition: A rectangular-shaped ad that typically appears at the top of website pages

Infomercial

Definition: A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth information on a product or service

Direct Response TV Advertising

Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and so on

Magazine Advertising

Definition: Print ads that run in local or national magazines

Television Advertising

Definition: Ten- to 60-second commercials on network TV stations

Radio Advertising

Definition: Commercials of various lengths that run on radio stations

Newspaper Advertising

Definition: Print ads that run in local or national, daily or weekly news publications

Online Advertising

Definition: Internet advertising whose goal it is to drive customers to your website or location(s), or to make a call regarding your products or services

Outdoor Advertising

Definition: Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Word-of-Mouth Advertising

Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Free Business Tools

Latest Articles

Inspiring Your Team

10 Signs You've Got a Toxic Workplace Culture, Bro

You don't want to see your company's become a household name -- for the wrong reason.
Personal Health

Supplements and Health Tips That Will Improve Your Mindset

What you should be eating and doing to live a healthier lifestyle.
Online Security

4 Vital Cyber Security Measures Every Safety-Conscious Entrepreneur Needs to Take

It's a no-brainer that it's more cost effective to hire an expert than to recover from the damage a data breach may cause.
opportunity cost

To Spend or Not to Spend: The Importance of Opportunity Cost Among Small Businesses

As Jack Welch once put it: "Leaders have the courage to make unpopular decisions . .do not dwell or cajole."
Cannabis

Adult-Use Cannabis Is Legal but Very, Very Regulated.

Don't ridicule government bureaucrats. After decades of marijuana being universally illegal, writing rules for a legalized cannabis industry is complicated.
Business Moving Forward

Why You Should Launch Your Website Before It's Perfect

You can always make improvements, but waiting for a perfect website is a waste of time.
Finance

5 Ways to Learn the Nuts and Bolts of Crowdfunding

A lot of people claim to be crowdfunding experts. A few of them actually are.
worth-knowing

Is Your Career at Risk? 10 Jobs Facing Extinction.

Changing tastes and technology are hitting these jobs hard.
Business Moving Forward

4 Ways to Make an Impact That Go Beyond Cause-Related Marketing

Remember that goosebump-inspiring news story about the "human chain" that saved a Texas woman from the floodwaters? That could be your company's "chain."
Team Work

10 Words You're Probably Using Wrong -- and What to Say Instead

To save yourself some embarrassment, here are the definitions of 10 tricky word pairs.
worth-knowing

5 Things This Self-Published Author Did to Sell Over 20,000 Books with Almost No Money

The Audible bestselling author of 'Where the Hell is Tesla?' and 'Don't Touch the Blue Stuff!' offers these simple steps for self-published success.
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.