Small Business Encyclopedia
Category: Marketing Tactics
Direct Mail
Definition: A marketing effort that uses a mail service to deliver a
promotional printed piece to your target audience
Trade Shows
Definition: An exhibition for companies in a specific industry to showcase and
demonstrate their new products and services. Generally trade shows
are not open to the public and can only be attended by company
representatives and members of the press. Also, an exhibition of
businesses offering franchises and/or business opportunity packages
for sale.
Networking
Definition: Developing and using contacts made in business for purposes beyond
the reason for the initial contact. For example, a sales
representative may ask a customer for names of others who may be
interested in his product.
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About Encyclopedia
No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.