Back to Encyclopedia

Marketing Tactics

Direct Mail

Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience
Read More

Trade Shows

Definition: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business opportunity packages for sale.
Read More

Networking

Definition: Developing and using contacts made in business for purposes beyond the reason for the initial contact. For example, a sales representative may ask a customer for names of others who may be interested in his product.
Read More

Popular Articles

5 Strategies from Ancient Chinese Warfare to Help Us Thrive in Changing Times

The strategies are surprisingly relevant to the current business climate.
Leadership

7 ideas to learn about leadership by playing with the Rubik's cube

Originally called a "magic cube", it is considered the world's best-selling toy, with some 500 million pieces.
Interview

Entrepreneurship in the pandemic is always a challenge, even for Martha Debayle

The Mexican announcer and businesswoman looks to the future in a difficult time for the world with a new proposal.
Leadership

3 Secrets to Building a Winning Sales Culture

Time to shake free of historically misguided beliefs.