Small Business Encyclopedia

Drop Shipping

An arrangement between a business and the manufacturer or distributor of a product the business wishes to sell in which the manufacturer or distributor--and not the business--ships the product to the business's customers


Business done on and through the web

Link Exchange

The practice of exchanging links with other websites. You place another site's link on your site, usually on a links page, and in return, the other site places a link on their site back to you.

URL/Domain Name

Universal resource locator, or, more simply, a web page's address

Search Engine Optimization

The process of increasing the amount of visitors to a website by ranking high in the search results of a search engine

Online Auctions

Virtual auctions on the internet. The seller sells the product or service to the person who bids the highest price. For sellers, online auctions open up new sales channels for new products and offer buyers favorable purchasing conditions.

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