Small Business Encyclopedia

Category: Sales

Customer Relationships

Definition: The ways in which your company communicates and deals with existing customers

Customer Service

Definition: The degree of assistance and courtesy granted those who patronize a business

Prospecting

Definition: The search for potential customers or buyers

Manufacturer's Representative

Definition: An independent sales agent who works on commission

Unique Selling Proposition (USP)

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

Sales Force

Definition: The division of a business that's responsible for selling products or services

Sales Letter

Definition: A form of direct mail in which an advertiser sends a letter to a potential customer

Sales Records

Definition: The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

Latest Articles

How to Get Your SEO and Content Teams to 'Play Nice' Together
Content Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

Want these toddlers to get along? Look for ways in which their two functions intersect.
Aaron Agius
What I Learned From Mentoring Startups in the World's Best Accelerators
Startups

What I Learned From Mentoring Startups in the World's Best Accelerators

Read this if you're a startup in the pre-accelerator phase.
Yoav Vilner
The Goal Standard Challenge

Here's the Secret to Propel Your Goals Forward

In a Facebook Live, productivity expert Chris Winfield shares a super simple, yet powerful trick to help you push your goals to new heights.
Andrea Huspeni
3 Ways to Stop Taking Your Most Loyal Customers for Granted
Customer Loyalty

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
Erik Huberman
Stop Using these 5 Words Now
Leadership Qualities

Stop Using these 5 Words Now

Removing these words from your everyday can help you evolve into a stronger leader.
Glenn Llopis
How to Align With Today's Expert Buyer in 9 Steps
Sales Strategies

How to Align With Today's Expert Buyer in 9 Steps

Do your homework, ask questions and establish sincerity and competence.
Frank Visgatis
5 Red Flags of a Bad Sales Deal
Sales Strategies

5 Red Flags of a Bad Sales Deal

Learn to recognize these signs before committing your company's time, energy and resources.
Gregg Schwartz
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
How to Redesign Your Life for Success and Happiness
Success Stories

How to Redesign Your Life for Success and Happiness

Unhappy In your business? Gretchen Rubin shares how to start over.
Kelsey Humphreys
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Building to Scale, 'No Experience Required'
Inspiring Your Team

Building to Scale, 'No Experience Required'

This SaaS company realized that recent grads outperformed sales pros with 10 to 15 years' experience. That prompted the company to radically transform its hiring process.
David Pachter
3 Surprising Ways to Unlock Your Creativity
Creativity

3 Surprising Ways to Unlock Your Creativity

Creativity isn't a skill, it's a state of mind.
Steven Kotler and Jamie Wheal
SpaceX Pushes Back Mars Mission Timeline
SpaceX

SpaceX Pushes Back Mars Mission Timeline

The company is aiming to launch two years later.
Nina Zipkin
Why Smart Internet Marketers Are Opting for Native Advertising
Native Advertising

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
Toby Nwazor
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.