Small Business Encyclopedia

Category: Sales

Customer Relationships

The ways in which your company communicates and deals with existing customers

Customer Service

The degree of assistance and courtesy granted those who patronize a business


The search for potential customers or buyers

Manufacturer's Representative

An independent sales agent who works on commission

Unique Selling Proposition (USP)

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

Sales Force

The division of a business that's responsible for selling products or services

Sales Letter

A form of direct mail in which an advertiser sends a letter to a potential customer

Sales Records

The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills

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