Small Business Encyclopedia

Category: Sales

Customer Relationships

Definition: The ways in which your company communicates and deals with existing customers

Customer Service

Definition: The degree of assistance and courtesy granted those who patronize a business

Prospecting

Definition: The search for potential customers or buyers

Manufacturer's Representative

Definition: An independent sales agent who works on commission

Unique Selling Proposition (USP)

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

Sales Force

Definition: The division of a business that's responsible for selling products or services

Sales Letter

Definition: A form of direct mail in which an advertiser sends a letter to a potential customer

Sales Records

Definition: The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

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