Small Business Encyclopedia
Category: Sales
Customer Relationships
Definition: The ways in which your company communicates and deals with existing
customers
Customer Service
Definition: The degree of assistance and courtesy granted those who patronize a
business
Prospecting
Definition: The search for potential customers or buyers
Manufacturer's Representative
Definition: An independent sales agent who works on commission
Unique Selling Proposition (USP)
Definition: The factor or consideration presented by a seller as the reason
that one product or service is different from and better than that
of the competition
Sales Force
Definition: The division of a business that's responsible for selling products
or services
Sales Letter
Definition: A form of direct mail in which an advertiser sends a letter to a
potential customer
Sales Records
Definition: The information you have on your customers, including but not
limited to their contact information, how often they purchase from
you, what they purchase and how they pay their bills
All Encyclopedia Categories
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Facebook
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By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle.
Team Work
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worth-knowing
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Charity
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The social media master builds and scales multimillion-dollar businesses using these strategies.
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