Small Business Encyclopedia

Category: Market-research

Demographics

A statistical view of a population, generally including age, gender, income, schooling, occupation and so on

Market Research

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

Market Surveys

The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.

Market Testing

To test multiple marketing scenarios and select the most promising for expansion.

Target Market

A specific group of consumers at which a company aims its products and services

Popular Articles

Side Hustle

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business Ideas

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Ohanian told his Instagram followers exactly where he stands.

Social Media

It's time to pivot – not panic. Here's your go-to guide through the TikTok ban or sale saga.