Back to Encyclopedia

Market Research

Demographics

Definition: A statistical view of a population, generally including age, gender, income, schooling, occupation and so on
Read More

Market Research

Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face
Read More

Market Surveys

Definition: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
Read More

Market Testing

Definition: To test multiple marketing scenarios and select the most promising for expansion.
Read More

Target Market

Definition: A specific group of consumers at which a company aims its products and services
Read More

Popular Articles

Software

Top 3 Reasons Why You Should Invest in Business Software Now

Many companies are cutting costs right now, but adding more tech to your operations can help your bottom line.

How to Make Your Brand More Cohesive

Learn tips for early business growth and branding from strategist, brand designer and entrepreneur Nikki Arensman.
Marketing

The Indecent Crete Proposal

How one very strange date in my 30s still applies to the way I do business today.
News and Trends

What to Stream This Weekend

This weekend, you can watch a new comic book movie original on Netflix, a time loop rom-com on Hulu, and a Star Wars flick on Disney+. Two new originals are also headed to HBO Max.