Small Business Encyclopedia
Category: Market-researchDemographics
A statistical view of a population, generally including age, gender, income, schooling, occupation and so on
Market Research
The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face
Market Surveys
The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
Market Testing
To test multiple marketing scenarios and select the most promising for expansion.
Target Market
A specific group of consumers at which a company aims its products and services
Popular Articles
'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates
The "Shark Tank" star appeared on FOX Business' "The Clayman Countdown" this week.
3 Ways to Create Multiple (Big) Streams of Income
Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.
The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study
There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.
6 Common Scenarios When You Might Need a Tax Attorney — and Why You Should Hire One Sooner Than Later
Taxes and tax law change on a regular basis. A tax attorney can help you navigate those complexities and ensure your business is prepared for the future.
What Is an LLC? Here's How It Works.
Deciding whether or not your business should be an LLC is a big decision. Continue reading to learn the pros and cons of starting your own LLC.
How to Make a QR Code in 5 Simple Steps
Need to know how to make a QR code for your business but not sure where to start? Check out this step-by-step breakdown for more info.