Back to Encyclopedia

Market Research

Demographics

Definition: A statistical view of a population, generally including age, gender, income, schooling, occupation and so on
Read More

Market Research

Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face
Read More

Market Surveys

Definition: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
Read More

Market Testing

Definition: To test multiple marketing scenarios and select the most promising for expansion.
Read More

Target Market

Definition: A specific group of consumers at which a company aims its products and services
Read More

POPULAR ARTICLES

Entrepreneur Index

Medical Manufacturer Danaher Stock Falls Despite Impressive Financial Earnings

The D.C.-based business rose in pre-market trading, but fell over the course of the day.
Success Stories

This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame

Social media is more crowded than ever, so if you want to build a career that lasts you need to make the most of the opportunities you have.
Hispanic

3 Strategic Pillars to Build Loyalty With a Hispanic Audience

A Dr. Pepper executive reveals the importance of being culturally relevant.
Sustainability

Is 'Low Cost at All Costs' the New Business Mantra? It Doesn't Have to Be.

Here are four tips to help you remain committed to sustainable practices and build a successful business.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.