Small Business Encyclopedia
Category: Market-researchDemographics
A statistical view of a population, generally including age, gender, income, schooling, occupation and so on
Market Research
The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face
Market Surveys
The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
Market Testing
To test multiple marketing scenarios and select the most promising for expansion.
Target Market
A specific group of consumers at which a company aims its products and services
Popular Articles
Answer Work Calls More Safely While Driving With This Easy-to-Install Infotainment System
Connect your smartphone via Apple CarPlay or Android Auto to your car.
Retirees Are Raking in Billions With These 4 Side Hustles: 'There's No Age Limit to Innovation'
Most Americans plan to work part-time in retirement — and the opportunities are endless.
Dyslexia Couldn't Stop This 23-Year-Old From Creating a $1 Million Language Learning App. Here's His Best Advice for Pursuing Your Passion.
Michael Peled, co-founder and CEO of Singit, explains the driving force behind his immersive education platform that teaches English through music.
Amazon Asks Employees to Use Its New, Internal Chatbot That's 'Safer Than ChatGPT'
Amazon has reportedly introduced an internal chatbot named Cedric.
Are You Struggling With Any of These Remote Work Challenges? Here's How You Can Conquer Each One.
Here are eight remote work challenges and my tips for overcoming them.
63 Small Business Ideas to Start in 2024
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.
