Small Business Encyclopedia

Category: Market Research

Demographics

Definition: A statistical view of a population, generally including age, gender, income, schooling, occupation and so on

Market Research

Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

Market Surveys

Definition: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.

Market Testing

Definition: To test multiple marketing scenarios and select the most promising for expansion.

Target Market

Definition: A specific group of consumers at which a company aims its products and services

Free Business Tools

Forms

Forms

Download and customize these free forms:

Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

Ads by Google

Latest Articles

Marketing Bootcamp

Why Your Business Needs to Be Active on Instagram (Infographic)

Instagram is potentially a gold mine for your business.
Jonathan Long
5 Steps to Creating a Killer Marketing Strategy
Marketing Bootcamp

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Peter Daisyme
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
Marketing Bootcamp

5 Ways to Incorporate Virtual Reality Into Your Marketing Plan

Big Companies are successfully using VR to market to customers. You could, too.
Elena Titova
Get a Grip on Your Operating Costs By Moving to the Cloud
Cloud Computing

Get a Grip on Your Operating Costs By Moving to the Cloud

Everyone's looking to save money. You probably are, too. Could cloud technology be your answer?
John Pilmer
How Google and Others Succeed with OKRs
Make More Happen

How Google and Others Succeed with OKRs

This methodology helps people be more productive and focused on achieving the goals of a company.
Alexander Maasik
7 Ways to Find Work-Life Harmony
Entrepreneur Network

7 Ways to Find Work-Life Harmony

Ivan Misner, founder of Business Network International, wants you to stop your search for balance and try harmony instead.
Entrepreneur Staff
Is The Business Broker Working for You or Your Buyer?
Selling your Business

Is The Business Broker Working for You or Your Buyer?

Good timing often short-circuits skepticism and due diligence. Before diving in, find out where everyone's interests lie.
Sam Harrop
4 Ways to Use Industry Trends to Legitimize Your Growing Business
Performance Ignited

4 Ways to Use Industry Trends to Legitimize Your Growing Business

You have to work to predict trends that will help you evolve in what you do.
Adam Siegel
5 Ways to Protect Your Small Business Against a Legal Fallout
Radicals & Visionaries

5 Ways to Protect Your Small Business Against a Legal Fallout

You need to learn enough about the law to know when you need a lawyer.
Ayodeji Onibalusi
PayPal's Latest Partnership Could Boost Users and Revenue
Payments

PayPal's Latest Partnership Could Boost Users and Revenue

The move is expected to boost the revenue and number of users of the money-transfer service.
5 Lessons Entrepreneurs Can Learn from Israeli Tech Founders
Technology

5 Lessons Entrepreneurs Can Learn from Israeli Tech Founders

Treat investors' money like your own and you'll be prepared to tough out lean times and hard days.
Arie Abecassis
Snowden Designs iPhone Case to Detect Snooping
Edward Snowden

Snowden Designs iPhone Case to Detect Snooping

It's aimed at journalists discussing sensitive information.
Like Comics? You'll Love This New Android Feature Announced at Comic-Con
Google

Like Comics? You'll Love This New Android Feature Announced at Comic-Con

You can now enlarge just the speech bubbles by tapping them on your Android device.
Snapchat's Bitmoji Update was so Popular It Crashed Its Servers and Sent the App Down
Snapchat

Snapchat's Bitmoji Update was so Popular It Crashed Its Servers and Sent the App Down

Its popularity appears to have taken Snapchat by surprise.
6 Hard-core Steps to Take to Retire at 50
Early Retirement

6 Hard-core Steps to Take to Retire at 50

Putting together the funds to retire early involves a lot of delayed gratification from your hard work. Are you up to it?
Steven Kaufman
More Articles

About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.

Ads by Google