Small Business Encyclopedia
Letter: W
Warranty
A seller's assurance to a purchaser that the goods or services being purchased are or shall be as represented and, if not, will be replaced or repaired
Wellness Programs
Services focused on the promotion or maintenance of good health rather than the correction of poor health
What Is a Business Opportunity?
A business opportunity is any situation in which a person or organization identifies an opening in a market and invests resources to take advantage of it. The Federal Trade Commission (FTC) and nearly half of the states in the U.S. define and regulate these opportunities by requiring specific disclosures from anyone selling access to a business opportunity.
Word-of-Mouth Advertising
An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service
Workers' Compensation Insurance
Insurance that covers medical and rehabilitation costs and lost wages for employees injured at work; required by law in all states
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