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2021 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$744K - $2M
Units as of 2020
32 20% over 3 years

Company Overview

The Counter first opened in 2003 and began franchising in 2005. At each restaurant, customers receive a clipboard with a list of ingredients to choose from in order to build a customized burger. Sandwiches, sides and desserts are included on the menu as well, along with fountain drinks and a selection of beers and wines.

About The Counter

Industry
Food
Founded
2003
Parent Company
MTY Franchising USA Inc.
Leadership
Eric Lefebvre, CEO
Ticker Symbol
MTY

Franchising Overview

Franchising Since
2005 (16 years)
# of employees at HQ
227
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
32 (as of 2020)

Franchisor Information

Corporate Address
9311 E. Via De Ventura
Scottsdale, AZ 85258

Information for Franchisees

Here’s what you need to know if you’re interested in opening a The Counter franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$35,000
Initial Investment
$744,133 - $1,964,750
Net Worth Requirement
$1,000,000
Cash Requirement
$500,000
Veteran Incentives
20% off franchise fee
Royalty Fee
6%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
The Counter has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
3 weeks
Classroom Training
40 hours
Ongoing Support
Newsletter
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
Are exclusive territories available?
No

Franchise 500 Ranking History

Compare where The Counter landed on this year’s Franchise 500 Ranking versus previous years.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021