FREE Franchise Guide!
Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$744K - $2M
Units as of 2020
32 Decrease 20% over 3 years

Customers keep businesses afloat, and businesses that meet customer needs may keep them coming back. The Counter is a custom burger restaurant that has captivated food lovers by giving them the power to create custom burgers. 

Founded in 2003 by entrepreneur Jeff Weinstein, The Counter believes it began to experience real success when it gave burgers a personal touch. The Counter's build-your-own burger may be an exciting experience for customers who can create their ultimate burgers filled and topped with their favorite ingredients.

Customers may keep coming to The Counter since they have the freedom to choose and dine in a casual-dining atmosphere where the food, music, and décor blend immaculately.

Why You May Want To Start The Counter Franchise

If you have a passion for creating the best burger experience and satisfying customer tastes, then opening a The Counter franchise might be an exciting opportunity for you. The Counter is actively seeking to add individuals with an entrepreneurial spirit and a desire to take advantage of prospects in the industry to its repertoire..

The Counter attempts to accommodate the needs of potential franchisees with two business models to choose from. The first option allows franchisees to create customized burger restaurants in modern and progressive settings. The second alternative is to create a premium burger market that can seat 75 to 95 diners in an end cap location.

Opening a The Counter franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

What Might Make The Counter Franchise a Good Choice?

The Counter has fashioned itself as a place where customer needs are put first, and it all may start with the ability to choose custom combinations. Regardless of dietary restrictions or preferences, The Counter believes in the benefits of satisfying food lovers with a customizable menu selection. Franchisees should expect to run fluid and dynamic operations to optimize the casual and full-service restaurant environment.

To be part of The Counter team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

How To Open The Counter Franchise

Make sure to research the brand and your local area to see if The Counter would do well in your community. Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask The Counter franchising team questions.

If awarded a franchise, franchisees may receive support from The Counter throughout the franchising process. In addition to pre-opening training, franchisees may receive support through brand awareness, marketing, research, and construction. They also could receive hands-on training and continued support after their units have opened.

Find Your Perfect Franchise

Company Overview

About The Counter

Industry Food
Related Categories Miscellaneous Full-Service Restaurants, Hamburgers, Burger Restaurants
Founded 2003
Parent Company MTY Franchising USA Inc.
Leadership Eric Lefebvre, CEO
Corporate Address 9311 E. Via De Ventura
Scottsdale, AZ 85258
Social Facebook, Twitter, Instagram

Business Overview

Franchising Since 2005 (19 years)
# of employees at HQ 227
Where seeking

This company is offering new franchises in the following US states:

This company is offering new franchises in the following international regions:

# of Units 32 (as of 2020)

Information for Franchisees

Here's what you need to know if you're interested in opening a The Counter franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$35,000
Initial Investment Information Circle
$744,133 - $1,964,750
Net Worth Requirement Information Circle
$1,000,000
Cash Requirement Information Circle
$500,000
Veteran Incentives Information Circle
20% off franchise fee
Royalty Fee Information Circle
6%
Ad Royalty Fee Information Circle
2%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing The Counter has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 3 weeks
Classroom Training 40 hours
Ongoing Support
Newsletter
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
Are exclusive territories available? Information Circle
No
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where The Counter landed on this year's Franchise 500 Ranking versus previous years.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to The Counter.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.

Franchise

3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.

Franchise

Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

Franchise

One Factor Is Helping This Entrepreneur Tackle Business Ownership Later in Life. Now, She's Jumping Into a $20 Billion Industry.

Stacey Howell has reinvented herself multiple times. In her latest move, she leverages her extensive corporate career, history of public service and experience running a nonprofit as a Woodhouse Spa franchisee.

Franchise

This Franchise Leader Just Became the Newest Investor on Dragons' Den, the Canadian Shark Tank

Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, is joining the cast of Dragons' Den in Canada.

Franchise

'Ponzi Scheme-Level Stuff': This CEO Is on a Mission to Grow His Business Ethically While Fighting an Industry Crisis

Rolling Suds CEO Aaron Harper is growing the company's brand, but that's not the only thing the industry veteran is building.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022