Travelin' Tom's Coffee

What is Travelin’ Tom’s Coffee?

Launched by the same visionary team behind the world’s largest food truck company, Kona Ice, Travelin’ Tom’s Coffee is a premium mobile franchise that delivers an elevated beverage experience. Operating out of state-of-the-art proprietary trucks, they serve a sophisticated menu ranging from gourmet hot coffee and lattes to Nitro™ Energy drinks, matcha, and refreshing iced teas.

What kind of beverages are offered?

Travelin’ Tom’s offers a diverse, customizable menu designed to appeal to coffee enthusiasts and non-coffee drinkers alike. The menu is categorized into several signature lines:

• Hot Specialty Drinks: Beyond the classic Latte, Cappuccino, and Americano, they serve gourmet favorites like Hot Chocolate and White Chocolate Mochas.

• Cold & Nitro Brews: Their signature Nitro Cold Brew offers a smooth, creamy mouthfeel and lower acidity than traditional coffee.

• Frozen Drinks: For a "coffee milkshake" experience, customers can choose from various Frappes, including Caramel and Mocha.

• TILT Nitro Energy™: A unique line of citrus-based energy drinks packed with nitrogen for a smooth boost, available in flavors like Orange Pineapple and Berry.

• Refreshers & Teas: Fruity, thirst-quenching options like the Strawberry Açaí Refresher and the Tommy Palmer (an elevated tea and lemonade blend).

• Customization: Every drink is infinitely personalizable with a variety of flavor syrups (like Salted Caramel or French Vanilla) and milk alternatives (including Oat and Almond milk).

How do you start a Travelin’ Tom’s franchise?

Travelin’ Tom’s prides itself on a quick and easy startup process designed to get entrepreneurs on the road without the typical delays of brick-and-mortar retail.

• The Onboarding: Once you join, you are enrolled in Tom’s Academy, a 3-day intensive training program at corporate headquarters.

• The Curriculum: You’ll receive hands-on training in beverage creation, truck maintenance, and local marketing.

• The Launch: You’ll graduate with a foundation for success and benefit from multiple follow-up touchpoints during your first year to ensure a smooth launch.

What are the key benefits of this business model?

Unlike traditional coffee shops, Travelin’ Tom’s offers flexibility and corporate stability:

• Mobile Advantage: You bring the coffee shop to the customer—whether it’s at a corporate office, a school, or a local festival.

• Fixed Royalties: You are not penalized for succeeding; your royalty fees remain fixed regardless of how much your revenue grows.

• Proven Pedigree: You are backed by the world’s largest mobile franchise family, benefiting from nearly two decades of industry expertise.

What kind of marketing support is provided?

You focus on making the drinks and booking events; the corporate team focuses on making your phone ring. Travelin’ Tom’s provides an in-house creative powerhouse that manages:

• Digital Presence: National Google Ads campaigns, SEO management, and individual mini-websites for every franchisee.

• Social Media: Managed contests, yearly campaigns, and high-quality creative content.

• Direct Outreach: Professionally designed email advertising and "slick" direct mail materials to help you close sales locally.

What does the training program cover?

The philosophy at Travelin’ Tom’s is that you should be in business for yourself, but never by yourself. Their comprehensive education covers:

• Operations: Truck troubleshooting, safety, and maintenance.

• Management: Hiring, employee orientation, and customer service.

• Product Mastery: Extensive two-day beverage training and pricing best practices.

What ongoing support do franchisees receive?

Success doesn't end at graduation. Franchisees have access to a massive ecosystem of support, including:

• The Resource Center: An online platform containing the aggregated wisdom of the most successful operators.

• Tom’s Tuesday: A bi-weekly newsletter to keep you updated on brand innovations.

• Peer Mentoring: Access to an online community and coaching from veteran franchisees.

• Proprietary Software: Tools designed specifically to manage your mobile coffee business efficiently.