Start a Home Instead Franchise in 2025

2025 Franchise 500 Rank: #153 Ranked #149 last year

Initial investment: $113K - $157K

Units as of 2024: 1,273 11.3% over 3 years

Home Instead, which was founded in 1994 and began to franchise the following year, is one of the leading senior care providers worldwide. Home Instead is dedicated to providing tailor-made, flexible at-home care for the elderly. They believe that everybody should be able to live independently at home regardless of their age. With over 1,000 locations worldwide, Home Instead has one of the largest networks of senior-care facilities in the world.

Home Instead offers professional companionship care to the elderly and strives to ensure that they can live as independently as possible in their own homes. As a Home Instead franchisee, you may help make the lives of the elderly and their families more comfortable, more relaxing, and more capable through at-home senior care.

Why You May Want to Start a Home Instead Franchise?

If you love the idea of offering quality and personal senior care, then opening a Home Instead franchise may be the right opportunity for you. Seen by some as more of a service to the community than a business, Home Instead wishes to function as a haven for overwhelmed families everywhere. Running a Home Instead franchise may offer you the chance to serve as a tremendous service to your community.

As one of the leading providers of non-medical senior care in-home worldwide, Home Instead tries to give hope and offers practical solutions to elderly care. Being warm, inviting, and caring may make it so elderly people do not feel like second-rate citizens or burdens to their families.

Why Opening a Home Instead Franchise May be a Good Choice

To be part of the Home Instead team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees.

Being a leading senior care brand, Home Instead may have both the notoriety and the global market necessary to offer their franchisees a great opportunity. After receiving their business training, you may provide the elderly with excellent, personalized home service and maintain a good business reputation.

Home Instead strives to have a great culture and operate as a large and happily functioning family. As a franchisee, you will likely receive a protected territory to avoid overlap with other franchisees. This usually protects your business.

The ideal franchisee is someone who has a heartfelt desire to work with seniors, a passion for leadership and business, good communication and relationship skills, and compassion.

How Do You Open a Home Instead Franchise?

To start the process of opening a Home Instead franchise, you may want to evaluate the competition in your area. Debate if a Home Instead franchise would succeed in your area. If there are many other at-home senior care businesses in your desired location, you may want to reconsider.

During the review and onboarding process, you may receive a call from the franchise development team, who will probably take you through the process of opening a Home Instead franchise. You'll usually receive an information packet and informational emails.

You should be prepared for intensive training before you can open the doors to your business. Home Instead is ready to walk with their franchisees the entire way, which will hopefully allow your franchise to succeed.

Company Overview

About Home Instead

Industry	Personal-Care Businesses
Related Categories	Senior Care, Miscellaneous Personal-Care Businesses
Founded	1994
Parent Company	Honor Technology Inc.
Leadership	Ian Clarkson, President
Corporate Address	13323 California St. Omaha, NE 68154
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since	1995 (30 years)
# of employees at HQ	520
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	1,273 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Home Instead franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$54,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$112,500 - $156,500
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	5 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Home Instead has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	9 hours
Classroom Training	44.5 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	9-12
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes