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Franchise 500 2023
2023 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$182K - $433K
Units as of 2023
357 Increase 5.9% over 3 years

With over 300 franchises worldwide, Poolwerx is one of the largest pool and spa maintenance brands in the United States and Australia. Over 50 of those franchises are located in the United States. Since its founding and subsequent franchising in 1992, Poolwerx has been committed to its clients' satisfaction. Outside of servicing pools, spas, and hot tubs in residential and commercial settings, Poolwerx also ensures that your pool is clean. A clean pool may mean fun for everyone!

Why You May Want to Start a Poolwerx Franchise

Poolwerx has four levels of business models in which franchisees can invest. Franchisees can own a single van business, a multi-van business, a retail store with three or four service vehicles, or multiple retail stores in different locations. An advantage is that franchisees can start at any level and upgrade at their convenience.

Franchisees can also convert existing pool retail stores to Poolwerx and benefit from Poolwerx's executive support. You may receive extensive training and marketing assistance, which could help you in your quest to run a successful franchise. Franchisees may receive comprehensive marketing campaigns, both local and regional, to attract more clients to their franchise. The company offers training through its pool school program, seasonal workshops, and online training.

Franchisees have access to field managers who offer advice and guidance about the best schemes to improve sales, increase growth, and cut costs. Poolwerx also may help transition your existing business to a Poolwerx brand and prepare it for sale if you are ready to retire.

What Might Make a Poolwerx Franchise a Good Choice?

Poolwerx is part of a multi-billion dollar global swimming pool industry.

Poolwerx has been ranked in Entrepreneur's Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

To be part of the Poolwerx team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set liquid capital requirements.

How To Open a Poolwerx Franchise

Before you start the Poolwerx franchising process, ask yourself which business model would work best for you. Perhaps you want to convert an existing business, or maybe you want to start from the ground up. Either way, you will not need any prior experience in the industry.

You should also consider if you're up for the company's designated hours. Poolwerx operates seven days a week. It doesn't necessarily mean you have to work all seven days, but you will have to find a reliable team to run the store for you when you are absent. 

During the franchising process, you'll prove your due diligence to the Poolwerx executive team. This is not only to show the company that you're committed to opening one of their franchises, but also for you to decide if you see your future in the company. This means reviewing their Franchise Disclosure Document, speaking with existing franchisees, and getting to know the brand better. 

Soon, you may find yourself operating the newest Poolwerx franchise!

Find Your Perfect Franchise

Company Overview

About Poolwerx

Industry Maintenance
Related Categories Pool Maintenance, Miscellaneous Maintenance Businesses, Miscellaneous Services, Home Improvement
Founded 1992
Parent Company Poolwerx USA LLC
Leadership Andrew Kidd, CEO, North America
Corporate Address 13901 Midway Rd., #102-434
Farmers Branch, TX 75244
Social Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since 1992 (31 years)
# of employees at HQ 65
Where seeking

This company is offering new franchisees in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming

This company is offering new franchisees in the following international regions: Australia/New Zealand

# of Units 357 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Poolwerx franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$182,072 - $433,022
Net Worth Requirement Information Circle
$100,000 - $300,000
Cash Requirement Information Circle
$50,000 - $150,000
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Poolwerx has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 16 hours
Classroom Training 64 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Poolwerx landed on this year's Franchise 500 Ranking versus previous years.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022