Poolwerx logo

Poolwerx

Pool and spa maintenance, service, remodeling, and supplies

Investment

$105,025

Initial Franchise Fee

$49,500

Units

424

Growth Rate

+22.5%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Maintenance
Founded 1992
Franchising Since 1992
Parent Company Poolwerx USA LLC
Leadership Andrew Kidd, CEO, North America
# of Employees at HQ 65

Units and Growth Chart

About Poolwerx

With over 400 franchises worldwide, Poolwerx is the largest global retail and mobile franchises in the pool and spa industry. Over 70 of those franchises are located in the United States. Since its founding and subsequent franchising in 1992, Poolwerx has been committed to its clients' satisfaction. Outside of servicing pools, spas, and hot tubs in residential and commercial settings, Poolwerx also ensures that your pool is clean. A clean pool may mean fun for everyone!

Why You May Want to Start a Poolwerx Franchise

Poolwerx has four levels of business models in which franchisees can invest. Franchisees can own a single van business, a multi-van business, a retail store with three or four service vehicles, or multiple retail stores in different locations. An advantage is that franchisees can start at any level and upgrade at their convenience.

Franchisees can also convert existing pool retail stores to Poolwerx and benefit from Poolwerx's executive support. You may receive extensive training and marketing assistance, which could help you in your quest to run a successful franchise. Franchisees may receive comprehensive marketing campaigns, both local and regional, to attract more clients to their franchise. The company offers training through its pool school program, seasonal workshops, and online training.

Franchisees have access to field managers who offer advice and guidance about the best schemes to improve sales, increase growth, and cut costs. Poolwerx also may help transition your existing business to a Poolwerx brand and prepare it for sale if you are ready to retire.

What Might Make a Poolwerx Franchise a Good Choice?

Poolwerx is part of a multi-billion dollar global swimming pool industry.

Poolwerx has been ranked in Entrepreneur's Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

To be part of the Poolwerx team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set liquid capital requirements.

How To Open a Poolwerx Franchise

Before you start the Poolwerx franchising process, ask yourself which business model would work best for you. Perhaps you want to convert an existing business, or maybe you want to start from the ground up. Either way, you will not need any prior experience in the industry.

You should also consider if you're up for the company's designated hours. Poolwerx operates seven days a week. It doesn't necessarily mean you have to work all seven days, but you will have to find a reliable team to run the store for you when you are absent. 

During the franchising process, you'll prove your due diligence to the Poolwerx executive team. This is not only to show the company that you're committed to opening one of their franchises, but also for you to decide if you see your future in the company. This means reviewing their Franchise Disclosure Document, speaking with existing franchisees, and getting to know the brand better. 

Soon, you may find yourself operating the newest Poolwerx franchise!

Investment Details

Initial Franchise Fee $49,500
Initial Investment $105,025 - $350,500
Net Worth Requirement $100,000
Cash Requirement $50,000
Royalty Fee 7%
Ad Royalty Fee 3%
Technology Fee 2%
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 10% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 80 hours
Classroom Training 84.5 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Yes
Can this franchise be run part time? No
# of employees required to run 0
Are exclusive territories available? Yes

Ranking History

Poolwerx performance in the Franchise rankings over recent years

Find You Perfect Franchise Match

See which franchises fit your budget and have open territories near you.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

This is the One Question You Must Get Answered at a Franchise Discovery Day

Discovery Day is a critical step in the decision-making process that helps both parties move forward with confidence or decide not to proceed.

Franchise

How To Evaluate Franchisor Support Without Falling For The Sales Pitch

Franchise support is often sold as a promise, but experienced operators know it must be evaluated through systems, structure and consistency.

Franchise

What Smart Franchise Buyers Know Before They Ever Step Into Confirmation Day

With such a big decision on the line, you must be prepared to walk in to make the best possible decision for your future.

Franchise

What Two Adopted Puppies Taught Me About Breaking Through the Noise

One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.

Franchise

Beware the Timing Trap — Is There Ever a Right Time to Start a Franchise?

Waiting for the "right" time to start a franchise often delays action, when success depends more on preparation and execution than perfect timing.

Franchise

How to Balance Passion and Practicality When Exploring a Business Opportunity

Passion can work for or against you in a business model. Your goal? Make it work for you.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022