You can be on Entrepreneur’s cover!

KFC's Drumstick Corsages Are the Latest Quirky, Millennial-Targeted Fast-Food Experiment In the ongoing battle to prove which fast-food chain 'gets' millennials the most, KFC is now selling corsages for prom

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

KFC hopes to inspire romance in the heart of high school students by selling a drumstick corsage just in time for prom.

The 'KFC Chicken Corsage' is a combination of drumstick and baby's breath flowers, sold for $20 by Louisville, Ky.-based florist Nanz & Kraft. The chicken-chain's commercial promoting the corsage has been viewed over 250,000 time since it was uploaded last week.

Related: Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

KFC has also been promoting the prom-friendly stunt in venues geared toward high school students. The chain published a list of '12 Best Ways To Ask Someone To Prom' as a brand publisher on Buzzfeed, concluding with the chicken corsage. KFC also reached out to high school girls who expressed interest in the corsage on Twitter, asking at least three students to prom with a chicken corsage delivery.

The chicken corsage is the latest of chain restaurants' attempts to tap into the millennial market through quirky marketing. Taco Bell's recent breakfast roll out was dominated by products that toe the line between fun and bizarre, such as burrito socks, 'Breakfast Phones' and even the social media-friendly Taco Waffle itself. Corporate Twitter accounts are increasingly adopting the snarky tones that would more commonly be seen on an individual's account, with hopes of better connecting with potential customers.


So, as weird as a chicken corsage seems, these curious instances of product placement are increasingly par for the course at fast food franchises. Who knows – as summer approaches, there may be burger bikinis and pizza graduation gowns on the horizon.

Related: The Real Reason Taco Bell Made the Waffle Taco

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Marketing

Save Big and Get This Pro Collage App for $39.99

Edit, adjust, and create collages in seconds.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business Solutions

Handle In-House Projects More Efficiently with MS Project Pro — Just $24 Through April 16

It's designed to help teams stay on task with features like management templates, timesheets, generators, and more.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.