KFC's Drumstick Corsages Are the Latest Quirky, Millennial-Targeted Fast-Food Experiment In the ongoing battle to prove which fast-food chain 'gets' millennials the most, KFC is now selling corsages for prom

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

KFC hopes to inspire romance in the heart of high school students by selling a drumstick corsage just in time for prom.

The 'KFC Chicken Corsage' is a combination of drumstick and baby's breath flowers, sold for $20 by Louisville, Ky.-based florist Nanz & Kraft. The chicken-chain's commercial promoting the corsage has been viewed over 250,000 time since it was uploaded last week.

Related: Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

KFC has also been promoting the prom-friendly stunt in venues geared toward high school students. The chain published a list of '12 Best Ways To Ask Someone To Prom' as a brand publisher on Buzzfeed, concluding with the chicken corsage. KFC also reached out to high school girls who expressed interest in the corsage on Twitter, asking at least three students to prom with a chicken corsage delivery.

The chicken corsage is the latest of chain restaurants' attempts to tap into the millennial market through quirky marketing. Taco Bell's recent breakfast roll out was dominated by products that toe the line between fun and bizarre, such as burrito socks, 'Breakfast Phones' and even the social media-friendly Taco Waffle itself. Corporate Twitter accounts are increasingly adopting the snarky tones that would more commonly be seen on an individual's account, with hopes of better connecting with potential customers.


So, as weird as a chicken corsage seems, these curious instances of product placement are increasingly par for the course at fast food franchises. Who knows – as summer approaches, there may be burger bikinis and pizza graduation gowns on the horizon.

Related: The Real Reason Taco Bell Made the Waffle Taco
Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Leadership

Only 21% of Employees Are Engaged at Work. Here's How Leaders Can Turn Things Around.

While you're throwing money at perks and bonuses, your best employees are leaving because they're starving for something no paycheck can buy: purpose.

By Matthew Mathison
Business News

Meta Is Reportedly Offering Up to Nine-Figure Pay for Researchers on Its New Superintelligence AI Team

Meta CEO Mark Zuckerberg, 41, is overseeing the hiring of staff for the new 50-person team.

By Sherin Shibu
Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

By Carl Stoffers
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Business News

ChatGPT Is Down in a Massive Outage Affecting Thousands: 'Currently Experiencing Issues'

OpenAI says it is aware of the outage and working on a fix.

By Erin Davis
Operations & Logistics

How Online Businesses Can Scale, Improve and Maximize Profitability — Even in a Volatile Economy

Today's unpredictable business environment makes it essential for ecommerce entrepreneurs to recognize key operational tipping points — like automation, order volume growth and multichannel complexity — and adopt the right tools to scale efficiently, protect margins and meet customer expectations.

By Johannes Panzer