Sonic Drive-In

Burgers, hot dogs, chicken sandwiches, breakfast, ice cream, beverages

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About

Founded

1953

Franchising Since

1959 (60 Years)

Corporate Address

300 Johnny Bench Dr.
Oklahoma City, OK 73104

CEO

Claudia San Pedro

Parent Company

Sonic Corp.

Ticker Symbol

SONC

Financial Requirements

Initial Investment ⓘ

$865,000 - $3,641,300

Net-worth Requirement ⓘ

$1,000,000 - $2,000,000

Liquid Cash Requirement ⓘ

$500,000 - $1,000,000

Ongoing Fees

Initial Franchise Fee ⓘ

$45,000 - $45,000

Ongoing Royalty Fee

2.45-5%

Ad Royalty Fee

3.25-5%

Financing Options

Sonic Drive-In has relationships with third-party sources which offer financing to cover the following:  franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Support Options

Ongoing Support

Purchasing Co-ops

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

SEO

Email marketing

Loyalty program/app

On-The-Job Training:

400 hours

Classroom Training:

24 hours

Additional Training:

At existing franchise location

Number of Employees Required to Run:

Sonic Drive-In is ranked #3 in the Franchise 500!

Bio

Sonic first opened in 1953 as Top Hat Drive-In in Shawnee, Oklahoma, with Troy Smith Sr. at the helm. He later partnered with Charlie Pappe and they began franchising in 1959 under the Sonic Drive-In name. Sonic's car-hops deliver burger, hot dogs, chicken sandwiches, tater tots, onion rings, fries, drinks, desserts and breakfast to customers.

Cost

Initial Investment: Low - $865,000 High - $3,641,300

Units

+1.0%+36 UNITS (1 Year) +2.1%+75 UNITS (3 Years)

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units throughout the U.S.

Franchise Financing

Using 401(K)/IRA Funds

Tax Penalty-Free
Debt Free
Expert Guidance

Learn More

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: March 11th, 2019

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