- 2024 Franchise 500 Rank
-
#102 Ranked #119 last year
- Initial investment
-
$127K - $166K
- Units as of 2024
-
1,692 0.3% over 3 years
Company Overview
About Merry Maids
Industry | Maintenance |
---|---|
Related Categories | Residential Cleaning, Commercial Cleaning, Home Repairs/Handyman Services, Miscellaneous Maintenance Businesses, Cleaning/Restoration |
Founded | 1979 |
Parent Company | ServiceMaster Systems LLC |
Leadership | Jean Grossman, President |
Corporate Address |
1 Glenlake Pkwy. N.E., #1400 Atlanta, GA 30328 |
Social | Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest |
More from Merry Maids
Who We Are
Merry Maids® was incorporated Omaha, Nebraska in 1979 and became part of the ServiceMaster family of brands in 1988. For four decades, we have been working hard to build Merry Maids into the successful business it is today, and it’s paid off in a big way: Currently, 1,000 independently owned and operated Merry Maids franchises in North America clean 120,000+ homes in the United States and Canada alone.
Inspired by ServiceMaster founder Marion Wade’s vision to deliver exceptional service and quality to customers, Merry Maids has grown into an established leader in the residential cleaning industry, earning recognitions like:
- One of Entrepreneur Magazine’s Top Residential Cleaning Companies.
- Ranked #102 on 2024 Entrepreneur Magazine Franchise 500 List
- 40+ years on the Entrepreneur Magazine Franchise 500 List
- Entrepreneur Magazine’s “America’s Top Global” franchise list.
- Ranked 9th on Entrepreneur Magazine’s Franchise 500’s 2023 Top Franchises for Less Than $100,000 list.
- Rankings on Franchise 500’s 2023 Top Global Franchises and 2023 Top Brands for Multi-Unit Owners lists.
Our extensive name recognition provides a solid foundation for franchise owners to build their business with customers who already know about the high level of quality service that Merry Maids provides.
By the Numbers
We believe in letting the numbers speak for themselves. Here’s a quick look at where Merry Maids stands:
- $1,023,937* – Average Gross Sales Single-Unit Groups Top 10% Quartile
- $3,078,657* – Average Gross Sales Multi-Unit Top 10% Quartile
- $94,480 – Starting Low Initial Investment
- 1000+ – Locations Across North America
- 40+ – Years of Experience
- $37,500 – Starting Initial Franchise Fee, Depending on Territory
- $94,480 to $144,425 – Estimated Total Franchise Investment
*Based on annual gross sales during the covered period for 12 months ending December 31, 2022 for Merry Maids® Ownership Groups, as stated in the 2023 Merry Maids® Franchise Disclosure Document.
Join an Industry with Uncapped Growth Potential
As cultural and societal shifts continue to make life busier than ever, the $1.2 billion residential cleaning industry* continues to grow year after year. With longer work weeks, hectic schedules, an increase in dual-income households, and a growing view that maid services are a necessity rather than a luxury, Merry Maids has the power to give families back the time they deserve to enjoy more of the things they love.
We do more than just take care of homes—we take care of people. By owning a Merry Maids franchise, you can capitalize on a growing need while also providing an invaluable service to families in your community.
Wondering if this industry is a good fit for you? Regardless of your experience, our systematic approach to training, cleaning, office management and developing your customer base was designed to give you the confidence to succeed. Our professional home cleaning system combines efficient two-person teams, capable of cleaning three to four homes each day, with effective management techniques and proven marketing procedures.
*Source: IBISWorld Report (January 2022)
Getting Started
Ready to get started? We’ve designed a simple and efficient process to help you launch your Merry Maids franchise as quickly as possible.
- Gather the Information. Simply fill out the information request on our website to get started.
- Begin the Conversation. We’ll schedule a call together so you can learn more about this opportunity.
- Meet Our Franchise Development Experts. You’ll have the chance to attend a webinar led by our Franchise Development Manager to explore whether we’re the right fit for one another.
- Complete Your Application. Finalize your franchise application and complete the necessary background check forms.
- Sign the Franchise Agreement. We’ll provide you with a franchise agreement to sign and seal the deal!
- Complete the Training Process. We’ll provide you with all the coursework necessary to build a successful Merry Maids franchise, starting with independent training modules.
- Attend an Initial Training Seminar in Memphis, TN. Our team of professionals will equip you with additional knowledge to get your business up and running as you move toward long-term success.
Support for Success
Whether you’ve barely touched a vacuum or have owned a cleaning company before, we will train you on the top-of-the-line franchisee training Merry Maids® model. Merry Maids offers some of the cleaning franchise industry's most comprehensive training. Simply put, we want to make sure we give you the tools and training you need to help prepare you for running a smooth, functioning operation, including:
- Pre-Academy online training
- A 10-day training program, including five days in-person at our headquarters in Memphis, TN, where instructors will real-world experience in the residential cleaning industry will help you master the Merry Maids methods, from training and marketing to scheduling, cleaning, and more.
- In-depth interaction with the Merry Maids franchise development team.
- Assistance from an established Merry Maids franchise owner.
- A dedicated Business Development consultant who will help guide you on your path to success.
A True Partnership
Our commitment to you doesn’t end once you’ve opened your franchise—though you may be going into business for yourself, you can trust that you’ll never be in it by yourself. We invest in our franchisees’ success by providing resources and support designed to help you every step of the way with:
- Business set-up.
- The creation of sales.
- Marketing plans, including a personalized e-commerce platform, print and digital materials, branding strategy, promotions, and more.
- Financial guidance.
- Business evaluations.
- Continued learning through group presentations, in-person training, conventions, workshops, and more.
About the ServiceMaster® Family of Brands
ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal, and bioremediation industries. The company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, and TWO MEN AND A TRUCK®.
Business Overview
Franchising Since | 1980 (44 years) |
---|---|
# of employees at HQ | 122 |
Where seeking |
This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Asia, Europe (Eastern), Europe (Western), Canada |
# of Units | 1,692 (as of 2024) |
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Merry Maids franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
|
$55,000 |
---|---|
Initial Investment
|
$126,880 - $165,610 |
Net Worth Requirement
|
$150,000 |
Cash Requirement
|
$50,000 |
Veteran Incentives
|
20% off franchise fee |
Royalty Fee
|
7% |
Ad Royalty Fee
|
1.3% |
Term of Agreement
|
10 years |
Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
Third Party Financing | Merry Maids has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory |
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Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
On-The-Job Training | 10 hours |
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Classroom Training | 64 hours |
Ongoing Support |
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
|
Marketing Support |
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
|
Operations
Additional details about running this franchise.
Is absentee ownership allowed? | No |
---|---|
Can this franchise be run from home/mobile unit?
|
No |
Can this franchise be run part time?
|
No |
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where Merry Maids landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where Merry Maids ranked on other franchise lists? Find out below.
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