Merry Maids

Who We Are

Merry Maids® was incorporated Omaha, Nebraska in 1979 and became part of the ServiceMaster family of brands in 1988. For four decades, we have been working hard to build Merry Maids into the successful business it is today, and it’s paid off in a big way: Currently, 1,000 independently owned and operated Merry Maids franchises in North America clean 120,000+ homes in the United States and Canada alone. 

Inspired by ServiceMaster founder Marion Wade’s vision to deliver exceptional service and quality to customers, Merry Maids has grown into an established leader in the residential cleaning industry, earning recognitions like:

• One of Entrepreneur Magazine’s Top Residential Cleaning Companies.
• Ranked #102 on 2024 Entrepreneur Magazine Franchise 500 List
• 40+ years on the Entrepreneur Magazine Franchise 500 List
• Entrepreneur Magazine’s “America’s Top Global” franchise list.
• Ranked 9th on Entrepreneur Magazine’s Franchise 500’s 2023 Top Franchises for Less Than $100,000 list.
• Rankings on Franchise 500’s 2023 Top Global Franchises and 2023 Top Brands for Multi-Unit Owners lists.

Our extensive name recognition provides a solid foundation for franchise owners to build their business with customers who already know about the high level of quality service that Merry Maids provides. 

By the Numbers

We believe in letting the numbers speak for themselves. Here’s a quick look at where Merry Maids stands:

• $1,023,937* – Average Gross Sales Single-Unit Groups Top 10% Quartile
• $3,078,657* – Average Gross Sales Multi-Unit Top 10% Quartile
• $94,480 – Starting Low Initial Investment
• 1000+ – Locations Across North America
• 40+ – Years of Experience
• $37,500 – Starting Initial Franchise Fee, Depending on Territory
• $94,480 to $144,425 – Estimated Total Franchise Investment 

*Based on annual gross sales during the covered period for 12 months ending December 31, 2022 for Merry Maids® Ownership Groups, as stated in the 2023 Merry Maids® Franchise Disclosure Document.

Join an Industry with Uncapped Growth Potential

As cultural and societal shifts continue to make life busier than ever, the $1.2 billion residential cleaning industry* continues to grow year after year. With longer work weeks, hectic schedules, an increase in dual-income households, and a growing view that maid services are a necessity rather than a luxury, Merry Maids has the power to give families back the time they deserve to enjoy more of the things they love. 

We do more than just take care of homes—we take care of people. By owning a Merry Maids franchise, you can capitalize on a growing need while also providing an invaluable service to families in your community. 

Wondering if this industry is a good fit for you? Regardless of your experience, our systematic approach to training, cleaning, office management and developing your customer base was designed to give you the confidence to succeed. Our professional home cleaning system combines efficient two-person teams, capable of cleaning three to four homes each day, with effective management techniques and proven marketing procedures. 

*Source: IBISWorld Report (January 2022)

Getting Started

Ready to get started? We’ve designed a simple and efficient process to help you launch your Merry Maids franchise as quickly as possible.

1. Gather the Information. Simply fill out the information request on our website to get started. 
2. Begin the Conversation. We’ll schedule a call together so you can learn more about this opportunity. 
3. Meet Our Franchise Development Experts. You’ll have the chance to attend a webinar led by our Franchise Development Manager to explore whether we’re the right fit for one another.
4. Complete Your Application. Finalize your franchise application and complete the necessary background check forms. 
5. Sign the Franchise Agreement. We’ll provide you with a franchise agreement to sign and seal the deal!
6. Complete the Training Process. We’ll provide you with all the coursework necessary to build a successful Merry Maids franchise, starting with independent training modules.
7. Attend an Initial Training Seminar in Memphis, TN. Our team of professionals will equip you with additional knowledge to get your business up and running as you move toward long-term success. 

Support for Success

Whether you’ve barely touched a vacuum or have owned a cleaning company before, we will train you on the top-of-the-line franchisee training Merry Maids® model. Merry Maids offers some of the cleaning franchise industry's most comprehensive training. Simply put, we want to make sure we give you the tools and training you need to help prepare you for running a smooth, functioning operation, including:

• Pre-Academy online training
• A 10-day training program, including five days in-person at our headquarters in Memphis, TN, where instructors will real-world experience in the residential cleaning industry will help you master the Merry Maids methods, from training and marketing to scheduling, cleaning, and more. 
• In-depth interaction with the Merry Maids franchise development team. 
• Assistance from an established Merry Maids franchise owner.
• A dedicated Business Development consultant who will help guide you on your path to success. 

A True Partnership

Our commitment to you doesn’t end once you’ve opened your franchise—though you may be going into business for yourself, you can trust that you’ll never be in it by yourself. We invest in our franchisees’ success by providing resources and support designed to help you every step of the way with:

• Business set-up.
• The creation of sales.
• Marketing plans, including a personalized e-commerce platform, print and digital materials, branding strategy, promotions, and more.
• Financial guidance.
• Business evaluations.
• Continued learning through group presentations, in-person training, conventions, workshops, and more.

About the ServiceMaster® Family of Brands

ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal, and bioremediation industries. The company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, and TWO MEN AND A TRUCK®.