- 2023 Franchise 500 Rank
#119 Ranked #81 last year
- Initial investment
$94K - $144K
- Units as of 2022
996 41% over 3 years
As experts in keeping homes clean and healthy, Merry Maids’ goal is to help families realize the beauty of thorough cleaning. Founded by Dallen Peterson in 1979, Merry Maids started with a simple mission: to put customer satisfaction first. As a cleaning services provider, Merry Maids stepped in to help customers make their homes sparkling clean so that they can focus on everything else.
Four decades later, the brand has experienced growth and recognition to the point of more than 950 U.S. franchises to go along with hundreds of international locations.
Why You May Want to Start a Merry Maids Franchise
Merry Maids believes that a home is a sanctuary where owners should relax and unwind, so the brand may offer its customers a worry-free guarantee. If you wish to enhance customers' lives as a player in the cleaning services industry, Merry Maids could be an exciting fit.
Franchisees can seek to ensure customers’ satisfaction by implementing time-tested techniques to revive homes. With a vast portfolio of services from apartment cleaning to enhanced disinfection services, Merry Maids believes it solutions for every need.
Merry Maids has been ranked in Entrepreneur's Franchise 500 many times in recent decades. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make a Merry Maids Franchise a Good Choice?
In a competitive market, a Merry Maids franchise may distinguish itself by being professional in its standards and services. Additionally, certification is critical for all employees under the brand. With such high standards, the brand considers customer satisfaction priority number one.
Opening a Merry Maids franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.
Other notable aspects include operational support and initial training that evaluates your fit in the Merry Maids culture. Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Merry Maids franchising team questions.
How To Open a Merry Maids Franchise
Setting up a Merry Maids franchise starts by entering into a legal agreement that prepares you for running a unit under the brand. A typical franchise agreement runs for five years. Franchisees also enjoy access to exclusive territory that offers an adequate opportunity for growth.
To be part of the Merry Maids franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Merry Maids dedicates itself to serving its customers inside and outside their homes, a target it believes it meets. Merry Maids strives to offer equal courtesy to franchisees in an effort to make it a desirable franchise to open.
About Merry Maids
- Parent Company
- ServiceMaster Brands
- Jean Grossman, President
- Corporate Address
1 Glenlake Pkwy. N.E., #1400
Atlanta, GA 30328
- Franchising Since
- 1980 (2023-1980 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Asia, Europe (Western)
- # of Units
- 996 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a Merry Maids franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $37,500 - $51,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $94,480 - $144,425
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $70,000 - $100,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 20% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Merry Maids has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 10 hours
- Classroom Training
- 64 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineOnline SupportSecurity & Safety ProceduresField OperationsProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Merry Maids? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Merry Maids landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Merry Maids ranked on other franchise lists? Find out below.
Ranked #119 in 2023
Entrepreneur’s 44th annual Franchise 500® ranking shines a light on the unique challenges and changes that have shaped the franchise industry over the last year—and how franchisors have adapted and evolved to meet them.
Ranked #172 in 2023
If you're interested in an opportunity with international appeal, start your search with our ranking of the top franchises seeking to expand outside the U.S.
Ranked #9 in 2023
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