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TruBlue Total House CareSenior home modification, maintenance, and repair services
- 2021 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$65K - $91K
- Units as of 2021
58 205.3% over 3 years
About TruBlue Total House Care
More from TruBlue Total House Care
TruBlue Total House Care
Serving Two Huge Markets…Seniors & Busy Families…and Minimal Competition
TruBlue Total House Care is leading and shaping the next big opportunity in the exploding Senior Care market. This opportunity is wide open, with minimal competition, and will grow rapidly for decades to come. Here’s why.
There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. But all that has changed and created a business opportunity of a lifetime.
TruBlue is the ONLY national provider that specializes in Total House Care for Seniors so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide complete and on-going house care, both inside and outside the home…repairs, cleaning, yard work, and special projects like wheelchair access, safety audits, and fall prevention, to name a few. Seniors get customized, convenient and worry-free house care. Their loved ones get real peace of mind knowing Mom and/or Dad can remain safely in their home for many more happy years to come. And Senior Care companies eagerly partner with TruBlue so they can keep Seniors in their homes years longer in order to retain and serve them as clients.
If Senior Care wasn’t big enough, there is another booming market we serve … Busy Families. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Homeowners regain their free time and weekends so they get to do the things they love with the people they love. So whether serving Seniors or Busy Families, TruBlue can handle it all. One company. One Call.
Benefits of Owning a TruBlue Total House Care Franchise
Here are the Top Reasons Why TruBlue is an Attractive Investment Opportunity for First-Time Entrepreneurs and Veteran Investors Alike:
Low-Investment, Home-Based Business
TruBlue is a low-cost investment opportunity with the potential for high returns. The total investment to begin operations ranges from $61,850 – $81,000.
The Next Huge Opportunity in Senior Care
10,000 people will turn 65 years old every day for the next 20 years, and 87% of seniors aged 65 and older desire to live in their homes for as long as possible.
Multiple Revenue Streams With TruBlue
TruBlue is the only national brand helping seniors to age in place with dignity and busy families to regain their free time and sanity. We also help Realtors get their clients’ homes fixed up to sell fast and for top dollar.
TruBlue is an Easy Business to Own and Quick to Scale
TruBlue is a home-based business that is remarkable in its ability to allow franchisees to scale up quickly and efficiently. Our executive team will work with you to scale smart and help you establish your business in your community.
TruBlue is Meeting an Underserved Demand for Home Care Services
After spending decades growing franchise systems in both the senior care and home services industries, our executive team founded TruBlue to answer the huge need for home care services for seniors, busy families, and Realtors’ clients.
A Chance to Live Your Passion and Make an Incredible Life in Business
TruBlue is not only a profound business opportunity that is entirely unique in the market, but we are also a company that takes on a meaningful role in the communities where we’re established.
- Franchising Since
- 2011 (10 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees worldwide.
This company is seeking new franchisees in the following international regions: Canada
- # of Units
- 58 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a TruBlue Total House Care franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $65,050 - $91,400
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $2,000 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- TruBlue Total House Care has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 48 hours
- Classroom Training
- 40 hours
- Additional Training
- Support staff field visits
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where TruBlue Total House Care landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where TruBlue Total House Care ranked on other franchise lists? Find out below.
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