You can be on Entrepreneur’s cover!

How to Transform Your Passion into a Successful Business Starting a new business is an emotional roller coaster. That's why it helps to make a living out of what you love. Here's how to get there.

By Gautam Gupta

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Starting your own business is like jumping on an emotional rollercoaster with the highest of highs and lowest of lows -- all the while, wondering if the ride will come to a screeching halt. Anyone can start a business but it's infinitely harder to grow and sustain it. When a company faces challenges and falls on hard times (and it always does), it's your passion and commitment that ultimately get the business through to the other side. If you don't have a true passion for your business, everyone can sense it: your customers, team, advisors and investors.

That's why focusing on your mission is of the utmost importance. This will enable you to make faster decisions and help you manage through the rollercoaster ride.

Here are three steps to help transform your passion into a successful business:

Do you know enough? If not, start asking. You have a passion and want to start a business! Do you know enough about the industry? With industry background and know-how, you'll be ahead of the curve and can hit the ground running -- producing products, building a customer base and forging your company vision.

Related: 5 Essential Ingredients to Doing What You Love For a Living

If you have a great idea, but aren't familiar enough with the field to get started, use your network, speak with people who've started businesses in your industry to help you get up to speed quickly. This is like building an informal advisory board of people who've gone through a journey similar to the one you're embarking upon.

When I started NatureBox with my college buddy, Ken Chen, food was a passion of ours, but we honestly didn't know much about running a food business. We began networking and discussing our idea with seasoned industry innovators to glean insights and learn strategies, tips and tricks for successfully running a food company. Our big breakthrough came when we attended a food tradeshow and met a few suppliers who were willing to work with us. Until then, we didn't know how to find manufacturing partners.

Jump in. There's really no better way to start than diving in head-first. In the beginning, you may not have your exact plan mapped out, and you'll likely make significant changes to your model. But the benefit of starting a business around a passion is that you know why you're doing it and can more easily overcome barriers that come up along the way. It's this deep-rooted drive and enthusiasm that will keep you motivated and engaged with the product you're selling.

Related: 3 Life-Changing Habits of High Performers

Ken and I held other full-time jobs when we built the first NatureBox website. We used product photos taken on our cell phones. We were testing whether there was a market for people who wanted nutritious snacks delivered to their door and immediately saw opportunity -- more than 100 people signed up in a weekend. Now we had to decide if we were going to send our first orders or simply refund the customers, writing this off as a successful first-run test. This is where taking the plunge, is so important. There really is no better time than now to just go for it.

Surround yourself with others who share your vision. It's no coincidence that everyone at NatureBox has an interesting story about how food shaped their lives -- whether it's a personal weight loss journey like myself, food experience from a previous professional career, or a background growing up in an agricultural environment. We hire based on these shared experiences because they help shape the business.

Because you can expect long work hours and hard days in the beginning, personal drive and shared similar values with your colleagues will see you through this time. This enthusiasm translates to a positive customer experience. And that's what will build your business.

Turning your passion into a successful business not only allows you to be profitable while doing something you love, it helps set you up for lasting success. Most importantly, passion is central to making decisions that are in the long-term interest of the customer and the company, which will help you establish sustainability and longevity for your brand.

Related: What's Your Motivation? Find Out Now

Gautam Gupta is chief executive officer of NatureBox, a Silicon Valley-based startup that delivers distinctive, nutritionist-approved snack foods to consumers' doors. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.


Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.