Get All Access for $5/mo

2020 Taught Us That the Best Companies Will Adapt Jim Huether, CEO of Hyperice, discusses the strategies for 2020 that made it the best year for him and his company.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Jim Huether, CEO of Hyperice, shares his thoughts on:

  • How he's been able to remain focused in the face of doubters over the years [1:05].
  • Why investing in Hyperice is attractive for top athletes like Patrick Mahomes and Naomi Osaka [11:09].
  • The details behind the aggressive approach that made 2020 the best year for his company [14:31].
  • His two most vital goals for Hyperice to achieve in 2021 [19:52].

Related: How Audio Is Changing the Game and the Future of Podcasting

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Business News

Mark Cuban's Google Account Was Hacked By 'Sophisticated' Bad Actors

The "Shark Tank" star said someone "called and said I had an intruder and spoofed [Google's] recovery methods."

Starting a Business

5 Steps to Move Beyond Small Talk and Start the Business You've Always Dreamed of

Make your business idea a reality by following these five no-nonsense steps.

Business News

Target Teams Up With Shopify To Give Online Small Businesses Brick-and-Mortar Shelf Space

Target has an online Amazon competitor marketplace, and it's taking applications from small businesses now.

Science & Technology

How Generative AI Is Revolutionizing the Travel Industry

GenAI won't displace travel agents; instead, it will enhance their efficiency, enabling them to focus on crafting tailored experiences that resonate with travelers on a deeper level.

Business Solutions

Set Your PC-Using Employees Up with Windows 11 Pro for $25

This updated operating system features top-of-the-line security, AI support, and more.

Culture

Inflation's Next Victim Is Your Freedom — Here's Why

We get it… Most people are tired of hearing the same old story about how the American Dream is dead; however, there's a different, more bleak aspect to that reality that far too few people have yet to realize.