SIIA Cosmetics Co-Founder Megan Rein Believes Everyone Deserves Beauty The seven-figure female innovator sits down with 'Entrepreneur' for a conversation that's more than skin-deep.

By Ashley Crouch

Opinions expressed by Entrepreneur contributors are their own.

SIIA Cosmetics is a Texas-based luxury beauty brand whose cruelty- and paraben-free products are 100% made in Korea. Befitting its global footprint, SIIA's mission is to bring the highest-quality, prestige cosmetics to the greatest number of people possible, eliminating what it views as "beauty deserts."

As co-founder and CBO Megan Rein (her fellow co-founders are CEO Simon Jeon and CVO Hicham Khodri) put it in a recent sit-down conversation, "A movement to meet society's current demands has begun, and in my vision this continues so that all people, no matter their background, feel fully served and included, and to continue improving sustainability for the health of the globe."

Above, you can view my complete interview with Rein, in which she and I discuss her entepreneurial journey and how SIIA is doing its part to push the beauty industry forward.

Related: 4 Ways Black Women-Owned Small-Retail Brands Changed the Game

Ashley Crouch

Entrepreneur Leadership Network® Contributor

Executive Brand Strategist, Bestselling Author, Investor

Ashley Crouch is an executive brand strategist for companies seeking high-end media placements across television, national outlets, TEDx and top podcasts. She is the host of Prowess Podcast and a bestselling author of Unknown to Unforgettable.

Editor's Pick

Related Topics

Marketing

Don't Just Babble on LinkedIn — You Need to Carve Out Your Own Niche. Here's Why.

To ultimately unlock the full potential of your LinkedIn experience, you need to establish yourself as a thought leader in a specific niche. This is why (and how).

Growing a Business

How an Executive Coach Can Help You Set Better Goals — And Transform Your Business

Ways to enhance your competitive advantage — and psychological wellbeing — with the assistance of a seasoned, results-focused professional.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Business News

This Company Promised to Transform Drive-Thrus With AI — But the Secret Powering Its Tech? Humans.

Presto Automation Inc., one of several major players in AI-ordering tech, has made headlines for using off-site employees in places like the Phillippines.

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Growing a Business

7 Strategies to Secure Business from Fellow Entrepreneurs

When implemented, these seven strategies will be valuable and helpful in growing your brand and ultimately increasing your revenue.