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Feel Awkward? Struggle to Make Friends? This Founder Wants to Fix Your Social Anxiety. David Morin, founder of Brooklyn-based startup SocialSelf, knows that socialization is hard — but he wants to make it easier.

Courtesy of SocialSelf

Why do some people struggle to make friends while others have no trouble at all?

David Morin, now the founder of startup SocialSelf, wanted an answer to that question — but nobody seemed to have one.

"They never know," Morin explains. "They just say, 'Well, that person is just really likable.' Almost like it's magic."

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