Get All Access for $5/mo

4 Tips for Taking the Awkwardness Out of Networking Networking can make people squirm. Here are four ways to make it less uncomfortable.

By Rebekah Epstein Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

There is nothing more awkward than networking. It is one of those tasks that's constantly pushed to the bottom of my to-do list. However, it remains one of those necessary evils -- along with keeping records for my taxes, organizing files and staying up-to-date on social media. After all, as the old adage goes, it's not what you know, but who you know.

So how can you make networking less taxing? While there is no cure all for networking awkwardness, here are four tips to make it a bit less painful:

1. Don't talk about work.
I know this probably sounds counterproductive. The whole point of networking is to discuss work, right? While that's true to some extent, networking will be even more productive if you can build long lasting relationships. I find that when I am just shooting the breeze with people, the pressure is taken off on how we can mutually benefit each other. Not thinking about what the other person can provide me has helped form stronger connections. If you get to know someone, without asking anything of them, chances are they will be more likely to help you out when you ask for things later on.

Related: Networking Like a Pro: How to Host a Successful Business Mixer

2. Bring a friend.
It is a lot easier to be social when you have a support system. If you are fortunate enough to have started your company with someone else, you already have a built-in networking buddy. However, for us solo entrepreneurs, we have to bribe and beg our friends to join us. Just be careful that you are not only socializing with the people you brought with you -- the whole key to successful networking is meeting new connections.

3. Ask questions.
To me, awkward silence is one of the most dreadful aspects of networking. As a result, I have become an expert at coming up with questions at the drop of a dime. There is no greater buzz kill than running out of things to say. My solution is to have an arsenal of canned questions to break the ice. This will hopefully spark a conversation.

Related: Don't Waste Another Networking Opportunity: 6 Tips for Following Up

4. Have your elevator pitch ready.
There is nothing more uncomfortable than meeting someone new and then they go off on a tangent about something you don't care about. You are stuck looking for the most polite escape route. When it comes to your business, [[something missing here?]] I know you probably love to talk about it (I am totally guilty too). However, as the founder, no one will ever care as much as you do. If work gets brought up, you should have your 30-second elevator pitch ready to go. If the person you are talking to wants additional information, they will ask for it. Bottom line: They don't need to know every detail about your life and business right away.

No matter how active you are on social media, nothing beats getting to know someone in person. And typically we meet new people by networking. It can be uncomfortable, but as you go to more events and meet more people, it should become less awkward.

What other tips do you have for making networking less painful? Let us know in the comments below.

Rebekah Epstein

Founder and Publicist, Fifteen Media

Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in representing technology, health care, business and lifestyle companies.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Business News

Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta's Ran-Ban Success Story, According to a New Report.

Meta has sold more than 700,000 pairs of smart glasses, with demand even ahead of supply at one point.

Money & Finance

The 'Richest' U.S. City Probably Isn't Where You Think It Is

It's not located in New York or California.

Business News

Hybrid Workers Were Put to the Test Against Fully In-Office Employees — Here's Who Came Out On Top

Productivity barely changed whether employees were in the office or not. However, hybrid workers reported better job satisfaction than in-office workers.