Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility.
The holidays are a popular time to market, so it's important to put a lot of thought into your holiday marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. There's a lot of spending that occurs during the holidays -- the trick is to get your customers to spend with you and not your competitors. Here are six musts of a successful holiday marketing campaign: