As an entrepreneur, I hear a lot of things said about good design: Good design is simple. Or it's all about white space. Others say good design is understated or that it's hard to describe.
As a designer, though, I can tell you that while all these things are important, the main difference between well-designed pieces and poorly designed ones is something else entirely: having really good fonts.Don’t believe me? Take a look at what Squarespace’s website would look like using Impact instead of its fancy, premium font.