Advertising Alphabet Soup-The CPC A simple guide to decoding advertising lingo

Jun 6, 2001

Share

Are you getting bombarded with acronyms again? When you're looking to generate advertising revenue through your Web site, there are so many terms to keep straight. And potential advertisers seem to have different expectations.

While the most common way to put a price on your Web site's page impressions for potential advertisers is the CPM (cost per thousand impressions), some advertisers ask for a CPC instead.

CPC (cost per click) means advertisers will pay you each time a visitor clicks on their banner ad and goes to their Web site. While an average CPM might be $20, an average CPC could be more like $2.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

To Make Your First Million Dollars, Draw Up This Venn Diagram: 'You Want to Fall Right in the Middle. If You Do, I Think It'll Take 5 Years'
An Aggressive 1980s Marketing Campaign Made Many Americans Believe Cinco De Mayo Is Something It's Not. Are You One of Them?
9 Productivity Tips That the 1% Know to Follow
AI Is Transforming Drug Matching for Cancer, Rare Diseases — Here's How
From Pups to Profits — These Are the Top Pet Franchises for 2024
When Your Company Hits This 'Critical Mark,' Big Investors and Private Equity Will Come Calling

Most Popular

See all

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

By Jonny Caplan

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

By Amanda Breen

Science & Technology

Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

By Kimberly Zhang

Growing a Business

7 Practical Tips for Running Multiple Businesses Successfully

Thinking of starting additional businesses alongside your existing ventures? Learn some practical tips for successfully juggling multiple companies from this insightful blog post.

By Murali Nethi