You can be on Entrepreneur’s cover!

How to Turn Your Idea Into a Business The co-founder of a healthy cereal company talks about getting started in the food space.

By James McKinney

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Gabi Lewis is the co-founder of Magic Spoon, a direct-to-consumer company that sells high-protein, low-sugar, keto-friendly and gluten-free cereal. In this clip from an episode of "The Startup Story" podcast, Lewis talks about starting a business, particularly what products and services to pursue and how to move your ideas forward. His tips:

  1. Pick an idea that's not too sexy — look for something that has a huge market but that others have overlooked
  2. Prototype your product to give to people to try
  3. Focus on your product's strength and benefits, as you'll have to make trade-offs

Related: Take Your Product Idea From Concept to Reality

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.