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What You Need to Understand Your Customer The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

Eric Girouard is the founder and CEO of Brunt Workwear, a direct-to-consumer work boot retailer. In this clip from an episode of "The Startup Story" podcast, Girouard talks about the tactics he used to define his costumer personas.

Listen to the complete interview on this episode of "The Startup Story."

Girouard recommends entrepreneurs use these four data sets to define their customer personas:

  1. Anecdotal feedback
  2. Qualitative research
  3. Quantitative research
  4. Social research

Related: How to Deal With Unforeseen Success
James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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