📺 Stream EntrepreneurTV for Free 📺

Why Aubrey Marcus Says You Should Focus on One Thing -- but More Than One Product Be flexible about your approach, not your goals.

By Entrepreneur Staff

entrepreneur daily

In this video at Entrepreneur Live!, Onnit CEO and Founder Aubrey Marcus breaks down how his company has grown from its simple beginnings and early mishaps.

Onnit was created to maximize human efficiency -- just one goal, but one that requires multiple efforts, products and offerings. That's why Marcus is a proponent of having a singular focus, but to be flexible in how you approach that focus. You don't need to be a one-hit wonder, but you do need to make sure that everything you do is moving you toward your goal.

Marcus says it's easy to keep your focus if you understand why you are doing what you do. If you know exactly why your work matters, you'll be more likely to follow through and make progress.

Click play to hear about Marcus's start and business philosophy.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

A National U.S. News Outlet Is Hiring a Full-Time 'Lauren Sánchez Reporter'

The Daily Beast's new chief content officer, Joanna Coles, revealed the senior reporter opening on Instagram.

Starting a Business

He Had a Side Hustle Driving for Uber When a Passenger Gave Him $100,000 — Now His Company Is On Track to Solve a Billion-Dollar Problem

Joshua Britton is the founder and CEO of Debut, a biotechnology company that's doing things differently.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

You Won't Be a Successful Entrepreneur Until You Adopt These 3 Habits

Being an entrepreneur is a marathon, not a sprint!

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.